BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? However, in an increasingly competitive environment, it’s essential to satisfy these needs in a way that differentiates our offerings from those of our competitors. Is there a particular brand that stands out in delivering a superior experience?

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Product Innovation Educators

FEBRUARY 3, 2025

The company believed focusing their energy on one brand would help them compete more effectively. They decided to keep both brands and reframe their marketing. Like the Snickers/Milky Way example, are there ways you could better differentiate your product by focusing on the specific job it does for customers?

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Alchemer Mobile

NOVEMBER 22, 2024

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Alchemer Mobile

FEBRUARY 26, 2025

By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. Over time, this responsiveness drives long-term success and brand loyalty. This is evident in the fact that brands with strong omnichannel customer engagement grow revenue 9.5%

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Sachin Rekhi

JANUARY 11, 2025

At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. Take, for example, the Bounty paper towel brand. Martin believes that having a winning aspiration is critical for success.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. The leading brand cost about $150.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 134

Differentiation Marketing Branding Product Marketing 134

Product Innovation Educators

JUNE 15, 2020

So, when I discovered a new beauty brand that is in the formation process, I was excited to talk with its founder, Ginger King. Her first product under her own brand, FanLoveBeauty, is a lip balm. My lip balm differentiates itself because it does not contain petrol or lanolin, two common but unhealthy lip balm ingredients. [10:17]

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 322

Vision User Testing Product Research Research Software 322

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation 123

Differentiation Strategy Branding Product Marketing 123

Product Innovation Educators

FEBRUARY 7, 2022

Trademarks protect branding. [7:13] Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. Trademarks protect branding. [7:13] Look for product differentiation that you can keep exclusive.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Roman Pichler

JANUARY 31, 2023

Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. Business Goals Outcome-based : The desired business benefits, the company’s reason for investing in the product, are clearly described, for example, revenue, brand equity, cost savings.

Vision 238

Vision Differentiation Download Branding 238

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. How will it differ from competing offerings?

Product Research 281

Product Research Technical Review Feedback Software Research Software 281

Intercom, Inc.

JUNE 22, 2021

It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Is your product still sufficiently differentiated ? To capture the product strategy, you can use my product vision board. Competition : Are your competitors launching new products or features?

Product Strategy 325

Product Strategy Strategy Vision Product Research 325

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. From account creation to browsing to checkout to shipment tracking, digital is the only place customers are experiencing your brand at the moment.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Product Innovation Educators

SEPTEMBER 2, 2024

Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market. At first glance, it might seem challenging to differentiate or price such a common product. For example, when researching a new coffee maker, asking “Why do you prefer your current brand?”

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. This understanding, over time, becomes a competitive advantage. It’s very challenging to get specifics.

Generative AI 296

Generative AI Product Research Feedback Software Analytic Tools 296

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. Differentiation: In a crowded market, your features can help you stand apart from the competition. Want to learn more about how to build your brand and sell more products in a non-spammy way? But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] We can make it amazing, and that’s what differentiates us in the crowded market. [5:38]

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Roman Pichler

MAY 13, 2024

Is your product still sufficiently differentiated and does it still stand out from competing offerings? Additionally, note that for brand new products and larger product updates, you will benefit from practising a second type of strategy work, which I call time-boxed strategizing, see my article A Brief Guide to Product Strategizing. [4]

Customer Experience 280

Customer Experience Product Research Technical Review Data Visualization 280

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Alchemer Mobile

JANUARY 21, 2021

At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. By eliminating third-party variables like shipping carriers, brands can gain more control over the entire customer experience.

User Testing 182

User Testing Customer Experience Customer Feedback Research Software 182

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product? Timeboxed Strategizing. Do they impact your product?

Product Strategy 247

Product Strategy Product Research Strategy Technical Review 247

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. But where should you start? NPS+ does just that.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. And if their support expectations aren’t met? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222