Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?

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Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. Focus on the right customer acquisition channels. Personalize your campaigns.

Analytic Tools 94

Analytic Tools Research Software Feedback Software Customer Experience 94

Userpilot

JUNE 19, 2024

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. They promote the right features of the product to the right users at the right time.

Analytic Tools 52

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Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

Data Visualization 76

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Userpilot

AUGUST 8, 2024

TL;DR A product strategy is a high-level outline that shapes the development and management of a product. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. Although it isn’t a SaaS brand, Apple easily comes to mind.

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Why should you be conducting market research?

Data Visualization 70

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Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 87

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Userpilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Vowel’s website comparing itself with Zoom.

Feedback Software 52

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The Product HQ

JUNE 1, 2024

An eCommerce product manager is involved in key areas of the business, including strategic planning, product roadmap development, and execution. Nonetheless, becoming an eCommerce product and digital marketing manager is not an easy task. To learn more via video, watch below. Otherwise, skip ahead.

Analytic Tools 52

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Userpilot

JUNE 17, 2024

Marketing-led growth focuses on expanding brand awareness and generating leads through content and ads. Let’s go over the steps to build a product-led strategy: Define your ideal user : Conduct market research and create user personas to design an effective product-led strategy. Higher retention rates.

Analytic Tools 75

Analytic Tools User Testing Onboarding KPIs Customer Experience 75

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. There is an abundance of tools for product marketing managers.

Research Software 52

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Userpilot

MAY 30, 2024

It involves collecting customer feedback, acting on your findings to fuel product development, and following up with customers. According to one research , about 73% of customers abandon a business after three or fewer negative customer experiences. The product feedback loop. Why is implementing a product feedback loop important?

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The Product HQ

MAY 10, 2024

The same report shares that this investment spells a new era of challenges in AI development that businesses need to find solutions for. Just like technical PMs act as technical leads in the product development process, machine learning product managers lead the product team as they navigate the complexities of AI product development.

Artificial Inteligence 52

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Userpilot

MARCH 9, 2023

If you notice a lot of negative talk about how your product doesn’t solve a particular problem, this can be a great signal for product development or iteration. How to achieve product-market fit for your product? Now we know why product-market fit is important, how do you even work it out?

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The Product HQ

JUNE 10, 2024

Product leads are responsible for the creation and development of new products. To learn more via video, watch below. All career paths provide opportunities to learn and develop them. Product leads also need to understand the roles and functions of a range of teams from product developers to UX designers.

User Testing 52

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Userpilot

JUNE 16, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product marketing manager. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

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Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 80

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Userpilot

AUGUST 21, 2024

For example, if your behavior analytics show a specific user group enjoys video content better, you can trigger more of these when delivering in-app tutorials, increasing engagement and adoption rates. Purchase history : This data covers a customer’s financial interaction with your brand.

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Get your free Userpilot demo today! Social media mention/reach reporting dashboard.

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Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

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Usersnap

JULY 16, 2021

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Market research has two goals.

User Testing 84

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The Product HQ

MAY 10, 2024

AI product management professionals help businesses profit from these markets by overseeing the planning, development, and success of AI products and innovative solutions. As a result, these types of products present several challenges to product teams during the design and development process.

Artificial Inteligence 52

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Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Give them product training in the form of webinars, video tutorials , and help articles to guide them through the learning process. An example of Loom’s product video tutorials.

Feedback Software 81

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Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

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Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

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Userpilot

JUNE 18, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. They collaborate with cross-functional teams like product development, sales, and marketing to ensure a product’s success. What does a product marketing manager do?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 26, 2024

TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Their broad tasks are to develop and implement a marketing plan and give direction regarding a specific product. Product marketing manager : This role allows one to develop and execute product marketing strategies.

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Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest.

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Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

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The Product Manager Coach Blog

SEPTEMBER 5, 2023

It includes tech enthusiasts, market researchers, and even end-users. It’s trust in a product’s capability, trust in a team’s competence, and trust in a brand’s promise. I’ll teach you, through 1:1 coaching settings and training videos, not just how to build and leverage your network but how to get hired.

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Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Market research has two goals.

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Usersnap

AUGUST 31, 2019

Keep in mind your purpose of getting customer feedback and how that will play a part in your future product development plans, let’s jump into the examples! Youtube randomly asks users what they think of the videos they’ve finished watching to gain a better understanding of the the videos’ quality, their algorithm and the user’s preference.

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The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

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Userpilot

APRIL 21, 2024

Testimonials and videos improve conversion rates. Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Develop detailed case studies that outline how your product has helped other businesses or individuals. Ensure it loads fast.

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Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing).

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Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software 86

Research Software Feedback Software Onboarding KPIs Product launches 86

Userpilot

JUNE 12, 2024

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. You will learn how to run a marketing team effectively.

Feedback Software 52

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