Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 86

Enterprise Strategy Marketing Outbound 86

Userpilot

JUNE 12, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. Looking into tools for product marketing managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Intercom, Inc.

JULY 22, 2019

At Intercom, our product managers and engineers put together a “What We Built” document for every new feature. Product demo: This is the demo that the product team did for your sales and customer support teams. But it’s rare that you will need to start from scratch. It just needs assembling.

Product launches 177

Product launches User Testing Article Customer Feedback 177

Userpilot

JULY 1, 2024

These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors. Additionally, these discussions can help understand the characteristics, challenges, and buying habits of target customers, optimizing brand strategy.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JUNE 26, 2024

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Looking into tools for product marketing managers? Book a demo to see it in action!

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

APRIL 25, 2018

Imagine, we excitedly said to ourselves, not just searching for help content, but booking demos, offering newsletter subscriptions and offers – all things you can do without needing to start a conversation. Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Product Bookshelf

JANUARY 1, 2021

Product-Led Growth: How to build a product that sells itself by Wes Bush. Product management takeaways : As a product leader, you should understand your selling method and explore the options for product-led growth to gain scalability, focus, and customer acquisition cost benefits.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Userpilot

APRIL 25, 2024

Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required Defining marketing research Launching a product without knowing what your target audience wants is like walking in the dark. For SaaS product managers, market research, including competitive analysis, is crucial.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

ProductPlan

SEPTEMBER 28, 2022

Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. Customers save time without talking to a sales representative or viewing a demo first. Product Managers can choose to engage with a trial when they are ready.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 83

Branding Analytic Tools Feedback Software User Testing 83

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Using high-quality articles to build your brand, increase exposure, and get people talking about your product is a prime path towards increasing SaaS sales.

Feedback Software 89

Feedback Software Research Software Reporting Tools Onboarding KPIs 89

The Product Coalition

JULY 8, 2019

Of the dozens of Product Marketers that we interviewed (from companies such as Gusto, Zillow, Front, Hotjar) one common complaint was: “colleagues don’t know how to work with Product Marketers”. Product Managers are amongst the most guilty of this, especially troublesome due to the close collaboration required between both roles.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

AUGUST 18, 2024

Choose your go-to-market motions The next step is to select the right GTM motions, i.e., the techniques you’ll use to take your product to target users. In her book, Maja Voje highlights the following GTM motions: Inbound – This approach relies on creating value-driven content to attract prospects and generate leads.

Feedback Software 78

Feedback Software Research Software User Testing Product Research 78

Userpilot

NOVEMBER 8, 2022

Creating a product-market fit survey in Userpilot. Win rate OKRs measure sales performance by showing how many deals were closed compared to the number of inbound leads or conversations. How many leads is the product marketing team bringing in? Build brand awareness. How do you write OKRs for a product? Conclusion.

Onboarding KPIs 89

Onboarding KPIs Product Marketing Marketing Data Visualization 89

Userpilot

AUGUST 14, 2023

While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative. Since you’ll need software for this, why not try a Userpilot demo to see how quickly you can collect user data? Clicks on outbound and inbound links.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Customer Feedback 83

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. What is your guys's process internally for that?

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. What is your guys's process internally for that?

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 20, 2023

How can you benefit from AI productivity tools? Product managers have been using marketing automation platforms like HubSpot and Marketo to automate repetitive tasks for years. Userpilot pricing starts at $249/month for products that have 2,500 monthly active users (MAUs). Get your free Userpilot demo today!

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Reporting Tools 78

Intercom, Inc.

MARCH 29, 2022

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. And I am personally dedicated to continuing to ramp up our product investment to ensure that our pace of innovation, it only accelerates from here. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118