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8 Customer Journey Map Examples [+ Templates]

Userpilot

According to Gartner , companies that properly use customer journey maps are twice as likely to outperform their competitors that don’t. But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for. Creating user personas.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Customer Segmentation Models: Ultimate Guide (Types, Strategy & Tools)

Userpilot

What if you could read your customers’ minds? While mind-reading might be out of reach, customer segmentation models are the next best thing. By understanding and grouping your customers based on their behaviors and preferences, you can create personalized experiences that actually engage customers.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform. Set goals using frameworks like SMART or OKRs to set clear, measurable, and achievable goals for market expansion. Canva launched a tailored product for educators, expanding its reach into the education sector.

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How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri

Userpilot

There, he’ll share his framework to: Position your product. Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Identify your target audience and their pain points and needs.

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Best Resources for Customer Experience Managers

Userpilot

This guide will introduce you to the best resources available for customer experience managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR This is a professional responsible for improving interactions between a company and its customer base across different touchpoints.

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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.