Branding Definition Technical Review 
Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.
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Product Innovation Educators
FEBRUARY 17, 2025
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology.
Intercom, Inc.
APRIL 22, 2021
After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Or does this whole tech career thing support the writing? And Digg is an iconic brand, really amazing products in its time.
Roman Pichler
NOVEMBER 2, 2021
Say that you are working on a new brand-new product. Additionally, you’ve invited the senior management sponsor to the upcoming sprint review meeting to secure the individual’s continued support. Similarly, a team dealing with significant technical challenges may struggle to get sprint planning right due to the uncertainty present.
Intercom, Inc.
MARCH 10, 2022
With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. This is where having the right tech stack comes into play. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic.
Lenny Rachitsky
FEBRUARY 25, 2025
Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. Let’s establish some basic definitions before diving into the details of Strategy Blocks: 1.
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