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Leveraging Software Platforms

Roman Pichler

Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates. Treat the Platform as a Product.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

Let’s review the essential steps to build an effective market development growth strategy. For example, if your product is not competitive enough due to annual subscription plans, you can revamp your pricing model to make it more attractive in your market.

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Customer Sentiment Dashboard: Definition & Examples

Userpilot

TL;DR A sentiment analysis dashboard typically integrates information from multiple data sources, such as social media posts, customer reviews, survey responses , and customer service chats. Monitor customer opinions on review sites. Ready to start tracking user opinions and feelings about your brand? Sentiment distribution.

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Top 6 Churn Management Software To Improve Customer Retention in SaaS

Userpilot

Are you searching the market to find the best churn management software for your SaaS company? Churn management software is a tool or suite of tools that help you collect customer data, analyze customer attrition , and predict churn. Features to look for in customer retention software: Analytics and tracking. Customer reviews.

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Product Positioning: Definition, How to Do It, and Examples

Userpilot

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. TL;DR Developing a solid product positioning strategy involves several key steps.

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Dealing with an Underperforming Development Team

Roman Pichler

A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Say that you are working on a new brand-new product. But this would be wrong.