Branding Definition Positioning 
Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.
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Intercom, Inc.
JUNE 13, 2018
It’s something you definitely don’t get with paid advertising either. Definitely not. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Companies that are successful at building brand experiences never outsource their ideas or their voice. Is it as measurable?
Product Innovation Educators
FEBRUARY 1, 2021
Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. If brands are leading with stock imagery, they’re not even doing what any of us can do.
Userpilot
JULY 22, 2024
Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.
Product Innovation Educators
FEBRUARY 17, 2025
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions.
The Product Coalition
SEPTEMBER 19, 2022
Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.
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