Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 97

Research Software Onboarding KPIs Product Marketing Definition 97

Userpilot

NOVEMBER 7, 2023

That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

Feedback Software 79

Feedback Software Analytic Tools Research Software User Testing 79

Userpilot

MARCH 7, 2024

What metrics you should track? TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages.

Analytic Tools 84

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 84

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Why is user adoption important?

Analytic Tools 71

Analytic Tools Feedback Software Research Software Data Visualization 71

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. Ready to start tracking user opinions and feelings about your brand? It reveals customers’ overall emotional tone toward your brand, product, or service.

Data Visualization 69

Data Visualization Dashboard Customer Feedback User Testing 69

Userpilot

JANUARY 26, 2023

Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. Loyal customers will return to your brand, make repeat purchases and continue to choose your business over competitors.

Analytic Tools 90

Analytic Tools Feedback Software Onboarding KPIs Customer Experience 90

Intercom, Inc.

APRIL 23, 2019

Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. Here’s the proof.

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

Userpilot

JULY 7, 2022

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success. Activation.

Onboarding KPIs 87

Onboarding KPIs Feedback Software Product Research Customer Feedback 87

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 85

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 85

Userpilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Heap tells you all about what a customer is doing within your product.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Why is user adoption important?

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Userpilot

JULY 31, 2023

What A/B testing metrics should you choose? This means you need to follow a good framework and track the right metrics if you want to prove your success. As well as provide 10 A/B testing metrics that can lead your SaaS to achieve measurable business goals. How to choose the right A/B testing metrics? Active users.

Onboarding KPIs 75

Onboarding KPIs User Testing Product Research Analytic Tools 75

Userpilot

MARCH 27, 2023

How do you increase customer adoption to grow your product ? In this article, we cover the benefits of increasing adoption and the metrics you should be tracking. TLDR; Customer adoption is the process of continuously learning how to use a product and exploring its full potential. It drives product growth.

Onboarding KPIs 76

Onboarding KPIs User Testing Customer Experience Customer Feedback 76

Userpilot

MAY 3, 2021

But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. Let’s get some definitions out of the way first.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? In SaaS, customer value is a user’s perception of what your product or service is worth. Use secondary onboarding to make feature discovery easier. What is customer value in SaaS?

Feedback Software 98

Feedback Software Customer Feedback Customer Experience User Testing 98

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JULY 10, 2024

Customer engagement focuses on active interactions between customers and your brand, while customer experience looks at the overall feelings a customer has throughout their entire journey. Let’s dive in to find out, along with useful metrics to track and tips on implementation as well. Suppose a customer makes a purchase online.

Customer Experience 83

Customer Experience User Testing Customer Feedback Data Visualization 83

Alchemer Mobile

JULY 13, 2021

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

NOVEMBER 15, 2021

In this blog post, we’re going to break down the pros and cons of using UserGuiding as an onboarding and engagement tool for SaaS and give you the best alternatives that may fit your specific needs and use cases. UserGuiding is a no-code tool for user onboarding. Userguiding features. User onboarding. Feature adoption.

Analytic Tools 78

Analytic Tools Feedback Software Reporting Tools Onboarding KPIs 78

Userpilot

FEBRUARY 2, 2022

Perhaps the most common app onboarding design problem is trying to build your entire onboarding process from scratch. It’s much smarter to study app onboarding best practices and work with onboarding software that will massively reduce your labor time. What is app onboarding? Book a Userpilot demo today!

Analytic Tools 77

Analytic Tools Research Software Onboarding KPIs Customer Experience 77

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 83

Feedback Software Research Software Onboarding KPIs Customer Experience 83

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave. Qualitative attitudinal metrics and quantitative behavioral metrics are 2 primary types of UX metrics.

Customer Experience 88

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 88

Intercom, Inc.

FEBRUARY 22, 2018

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Userpilot

DECEMBER 15, 2021

Are you focusing on the right conversion metrics? There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. Following your brand on social media. Trick question!

Analytic Tools 86

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 86

Userpilot

JUNE 13, 2022

Creating a customer success onboarding playbook is necessary if you want new customers to: Use your product as intended and find value. Adopt features with little to no friction. Require as less touchpoints as possible (and improve product-led onboarding ). There are 7 steps to making an onboarding playbook: 1.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience User Friction 52

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?

Analytic Tools 76

Analytic Tools Onboarding KPIs Customer Experience User Testing 76

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 76

Analytic Tools Research Software Data Visualization Onboarding KPIs 76

Userpilot

JUNE 11, 2021

In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. Product & User Behaviour Analytics Tools for SaaS. 9 KPIs to track for your SaaS business. Table of Contents. Conclusion.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. Customer experience Key Performance Indicators are the metrics that measure the level of interaction between the company and customers.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

The Product Coalition

JUNE 10, 2022

Financial well being, usage, simple tracking metric or only shopping experience. Not having clear, concise product categories, subcategories and navigation, is painful for customers. Potential solutions to improve these pain points are: Keeping slick product navigation. There are some actionable metrics.

Onboarding KPIs 145

Onboarding KPIs Customer Experience User Friction Product Management 145

Userpilot

JUNE 28, 2021

As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. CEM Strategy #1: Personalise user onboarding using data. Using the right metrics to measure customer engagement success is as essential as measuring customer engagement itself.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

NOVEMBER 27, 2023

Product growth vs. product-led growth? SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. But there’s also the product growth strategy, which shares some similarities and differences with the PLG model. What is product growth?

Onboarding KPIs 84

Onboarding KPIs Data Visualization Customer Experience Product Research 84

Userpilot

JUNE 11, 2024

Looking for ways to improve your SaaS onboarding experience? We also discussed best practices for delivering the perfect product experience and getting users excited about using your tool. TL;DR Interactive walkthroughs are on-screen tutorials that help new and existing users learn how to use an entire product or new features.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 77

Userpilot

FEBRUARY 6, 2023

It begins with the first customer interaction and continues in-app past the activation point until the user becomes a brand advocate. On the other hand, the classic marketing funnel is more product-focused, while the sales funnel primarily aims to drive more conversions and not much else. An engagement funnel is customer-focused.

Analytic Tools 81

Analytic Tools Feedback Software Customer Experience User Testing 81