Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

JANUARY 17, 2022

When designing an onboarding system , it’s more efficient to look at the product onboarding best practices established by other businesses than it is to try to do it all alone. To help out with this here are some of the best practices you should keep in mind when building your user onboarding process.

Onboarding KPIs 105

Onboarding KPIs Analytic Tools Research Software Feedback Software 105

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. a lot of Sean’s early focus and success there came from experimentation with onboarding. What growth hacking is and isn’t.

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Onboarding KPIs User Testing Customer Experience Weak Development Team 196

Userpilot

APRIL 30, 2024

Market development targets new markets with existing products, while product development – existing markets with new products. Market penetration is about increasing existing market share with existing products. Diversification introduces new products to new markets. Checklists are a powerful onboarding tool.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Intercom, Inc.

JULY 1, 2019

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. You never choose razor blades again.

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User Testing Customer Experience Onboarding KPIs Magazine 223

Userpilot

APRIL 30, 2024

And does it work with the product-led growth model? A robust customer success strategy enables customers to get the most out of the product. For example, personalized onboarding reduces time to value. To measure the value you deliver, create a system of relevant value metrics, like NPS or Customer Lifetime Value (CLV).

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Userpilot

NOVEMBER 7, 2023

That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Why is user adoption important?

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Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

MAY 3, 2021

But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. Let’s get some definitions out of the way first.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

JULY 7, 2022

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success. Activation.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Product Research Customer Feedback 98

Userpilot

MARCH 30, 2025

4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product. Answering these questions will help you determine your North Star metric and the supporting metrics to track. within those stages.

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Analytic Tools Feedback Software Download Onboarding KPIs 66

Userpilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Heap tells you all about what a customer is doing within your product.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Intercom, Inc.

OCTOBER 3, 2019

On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. Think about onboarding like you’re hosting a dinner party. The dinner party approach to onboarding.

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Onboarding KPIs Research Software Customer Experience Dashboard 143

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. Ready to start tracking user opinions and feelings about your brand? It reveals customers’ overall emotional tone toward your brand, product, or service.

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Data Visualization Dashboard Customer Feedback User Testing 100

Userpilot

NOVEMBER 15, 2021

In this blog post, we’re going to break down the pros and cons of using UserGuiding as an onboarding and engagement tool for SaaS and give you the best alternatives that may fit your specific needs and use cases. UserGuiding is a no-code tool for user onboarding. Userguiding features. User onboarding. Feature adoption.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Onboarding KPIs 98

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Why is user adoption important?

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? In SaaS, customer value is a user’s perception of what your product or service is worth. Use secondary onboarding to make feature discovery easier. What is customer value in SaaS?

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

FEBRUARY 2, 2022

Perhaps the most common app onboarding design problem is trying to build your entire onboarding process from scratch. It’s much smarter to study app onboarding best practices and work with onboarding software that will massively reduce your labor time. What is app onboarding? Book a Userpilot demo today!

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Customer Experience 98

Userpilot

JANUARY 26, 2023

Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. Loyal customers will return to your brand, make repeat purchases and continue to choose your business over competitors.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Customer Experience 98

Intercom, Inc.

AUGUST 18, 2021

But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading to shallow insights and false assurances. Phil Byrne helps you get onboarded, Bobby Stapleton sends you billing notifications, and so on.

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Product Research Data Visualization Customer Feedback User Testing 232

Userpilot

MARCH 27, 2023

How do you increase customer adoption to grow your product ? In this article, we cover the benefits of increasing adoption and the metrics you should be tracking. TLDR; Customer adoption is the process of continuously learning how to use a product and exploring its full potential. It drives product growth.

Onboarding KPIs 98

Onboarding KPIs User Testing Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave. Qualitative attitudinal metrics and quantitative behavioral metrics are 2 primary types of UX metrics.

Customer Experience 105

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 105

Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 7, 2024

What metrics you should track? TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

JULY 31, 2023

What A/B testing metrics should you choose? This means you need to follow a good framework and track the right metrics if you want to prove your success. As well as provide 10 A/B testing metrics that can lead your SaaS to achieve measurable business goals. How to choose the right A/B testing metrics? Active users.

Onboarding KPIs 98

Onboarding KPIs User Testing Product Research Analytic Tools 98

Userpilot

DECEMBER 15, 2021

Are you focusing on the right conversion metrics? There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. Following your brand on social media. Trick question!

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

The Product Coalition

JUNE 10, 2022

Financial well being, usage, simple tracking metric or only shopping experience. Not having clear, concise product categories, subcategories and navigation, is painful for customers. Potential solutions to improve these pain points are: Keeping slick product navigation. There are some actionable metrics.

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Onboarding KPIs Customer Experience User Friction Product Management 146

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

JANUARY 16, 2020

Miro has made the move from product to platform. We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. So we wanted to bring a little bit of art into the day-to-day job of each person who uses our product. The journey from product to platform.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Mind the Product

FEBRUARY 16, 2017

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. Every product is different, of course. Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook.

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Analytic Tools Data Visualization Onboarding KPIs Feedback Software 160

Userpilot

JULY 10, 2024

Customer engagement focuses on active interactions between customers and your brand, while customer experience looks at the overall feelings a customer has throughout their entire journey. Let’s dive in to find out, along with useful metrics to track and tips on implementation as well. Suppose a customer makes a purchase online.

Customer Experience 110

Customer Experience User Testing Customer Feedback Data Visualization 110

Intercom, Inc.

APRIL 5, 2018

I didn’t have to touch product, it didn’t require any money, and I really felt like there was a cool story to tell. Product people – engineers, designers – sometimes view marketing as this side thing that’s not really necessary. Gina: Yeah, I was a consultant, but the role wasn’t really called PR.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223