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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.

Branding 209
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TEI 318: The focus of product management—building right products or building products right? – with Narasimha Krishnakumar

Product Innovation Educators

This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. . I was in a situation where we picked brand-new technologies for building a product, and we ended up facing an extreme delay because the technology was not mature.

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TEI 320: Visual strategies to better position your product ideas – with Amy Balliett

Product Innovation Educators

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. The definition of visual communication is the act of graphically representing information to efficiently and effectively create meaning.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.

Branding 123
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The Enduring Obsession: Big Brands and NFTs?—?A Tale of Hope and Uncertainty

The Product Coalition

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 134
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5 Mobile Survey Questions to Help Understand Customer Sentiment

Alchemer Mobile

Yet at the end of the day, many brands know little about their customers on an individual, human level. Even some of the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings, net promoter scores, and trends in retention and per-customer revenue. Provide definite answers.