Branding Definition Messaging 
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.
Intercom, Inc.
JUNE 13, 2018
Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. It’s something you definitely don’t get with paid advertising either. Definitely not. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Not always.
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Intercom, Inc.
MAY 8, 2018
Encourage visitors to engage with our brand and content. We added four apps, but take it from me, we are definitely pushing the upper limits. Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? Demonstrate best practices for using Messenger. Match the apps to your goals.
Intercom, Inc.
JULY 29, 2020
Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.
Intercom, Inc.
NOVEMBER 17, 2021
Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. Fortunately, it’s not as elusive as you might think, and it can definitely be taught — writing coach Leslie O’Flahavan has spent over two decades doing just so. Say it like you mean it. Liam: Is there one that really gets to you?
Roman Pichler
NOVEMBER 2, 2021
Say that you are working on a new brand-new product. Based on a live demo of the increment , you determine which product backlog items have been completed by using the definition of done, the quality criteria every product increment must fulfil. This can make it challenging to help a development team improve. Thank you for that.
Intercom, Inc.
MARCH 10, 2022
With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic. But what’s the best way to stay ahead of these expectations?
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