Product Talk

JUNE 19, 2024

I break the underlying structure of discovery into three parts: Starting with a clear desired outcome —in other words, starting with a clear definition of success. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. It’s not specific enough.

Generative AI 290

Generative AI Product Research Feedback Software Analytic Tools 290

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Differentiation : The one thing that makes your product unique.

Research Software 80

Research Software Positioning Data Visualization Definition 80

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There are things, bets you might take, but you definitely wouldn’t have taken in the midst of a pandemic.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Sachin Rekhi

APRIL 12, 2020

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Alchemer Mobile

JULY 16, 2019

Scenario 2: The winning hand lied in the brand’s ability to think on their feet and implement efforts to elevate the overall customer experience. These are just a few examples of how brands are bending backward, forwards, and everywhere in between to enhance their customer experience. Convenience. Image Source: Leanplum.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Definitely. The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. We know brands with mojo.

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. And the reason for this is that you need differentiation. So the differentiation is always only temporary, assuming it’s valuable, but it’s always only temporary. I can think of building, a specific type of brand. It’s magical.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

APRIL 30, 2024

By prioritizing customer value over short-term gains, you can enhance your brand reputation. Three to four pricing tiers or JTBD -based plans differentiated by features and value will do. This strengthens their loyalty to your brand. This helps acquire new customers and attracts talent to further drive product innovation.

Feedback Software 95

Feedback Software Analytic Tools Product Research Data Visualization 95

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds.

Research Software 137

Research Software Feedback Software User Testing Product Manager 137

Userpilot

AUGUST 1, 2024

The answers to these questions will help you identify your product’s differentiators and define its positioning. Showcase your SaaS product through strategic video marketing Videos are powerful tools for demonstrating your product features, telling your brand story, and connecting with your audience.

Research Software 93

Research Software Analytic Tools Product Marketing Product Research 93

Intercom, Inc.

JULY 15, 2021

The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. Arin: It’s definitely iterative. We do things like brand equity, evaluation, and user perception, because perception, in this day and age, goes a long way in user adoption. Fergal: Cool.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 74

User Testing Product Research Research Software Branding 74

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Paul: Yeah, it definitely did. And principles, by definition, are guidelines. It certainly has for me.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

UX Planet

JANUARY 16, 2024

Brand Recognition Reinforce Solidifies brand identity in users’ minds through consistent text design choices (e.g., Using uppercase characters in headings/subheadings is an easy way to differentiate various text sections. making navigation effortless Aesthetic Harmony Elevates the visual appeal and impact of the overall design.

Definition 72

Definition Reference Differentiation UX 72

ProductPlan

SEPTEMBER 27, 2020

In my experience, however, these teams frequently lack a shared definition of what “delight” looks like in the context of their current initiative. Unfortunately, the phrase “customer delight” has lost its potency, as evidence that its definition seems to vary depending on the work context. The Diluted Definition of Customer Delight.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

Intercom, Inc.

FEBRUARY 8, 2018

Rune’s definition is much broader – any systematic structure that eases the burden of work on the designer and heightens the quality of the product. Rune: Yeah, I do have a much broader definition. An example is any brand redesign. Does that fit into your definition of a design system? Short on time?

Feedback Software 191

Feedback Software Customer Experience User Experience User Testing 191

Intercom, Inc.

JULY 4, 2019

Here are five quick takeaways: Narrow your definitions. Brian: It seems like it’s one of these things that’s definitely bubbling up in so many different places at the same time. Narrow your definitions. Brian: I think that definition was probably the biggest aha moment for me, reading through this.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Intercom, Inc.

AUGUST 1, 2019

Tara: You definitely had relevant expertise, but I really love that you made the transition from the traditional industry (on Wall Street) to tech. How have you been able to grow your brand and build the word of mouth momentum? I knew the opportunity and joined super early. Let’s talk about that. Michael: Totally. We’re live!

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 25, 2019

Paul: Exactly, so we spend a ton and ton of time on problem definition. ” A much better definition might be, “We need a way to have a consistent record, blah blah blah…” Paul: Yeah, “Our customers are trying to do x or y.” There is definitely innovation in that space, Tesla comes to mind, for example.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at So who is right?

Education 140

Education Marketing Weak Development Team Advertising 140

Product Talk

APRIL 17, 2024

I definitely want to get into those conversations and that debate. That was definitely also holding my team back. One of the jobs to be done in our case, for example, is that our customers want to build their own brand. Then the third thing is—and I think this is something every team is facing—the team was on fire.

Product Research 260

Product Research User Testing Data Visualization Research Software 260

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. I think the name has worked out quite well for us in being able to build a brand. Liam: I think that’s one of the things branding early. Natasha: Yeah, definitely. Was there a lot more to do?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

BrainMates

NOVEMBER 1, 2021

If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?” Failure Point #3 – No clear differentiation in the market. One final consideration is how your product may differentiate in your own product portfolio. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 84

Product Research User Testing Feedback Software Research Software 84

The Accidental Product Manager

APRIL 19, 2021

However, since then, they have changed their product development definition. What they have done is look for ways to customize the services that they can provide to their customers in order to differentiate themselves from the large stores and the online giants like Amazon. The number of stores has risen from 1,651 to 2,470 recently.

Books 118

Books Product Manager Product Management Events 118

Userpilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. The Net Promoter Score survey plays a pivotal role in this by identifying the most satisfied customers who are likely to advocate for your brand. That’s where Net Promoter Score (NPS) comes into play.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Intercom, Inc.

OCTOBER 29, 2020

And let me tell you, it was definitely not at all cool at that time, but it inspired me to realize that there are some things that humans are particularly great at doing, and then there are things that we can automate in ways that make people’s lives better. We were definitely early. So that was definitely one thing.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Usersnap

APRIL 12, 2019

Definitely not! Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 72

Wireless Travel Branding Differentiation 72

Intercom, Inc.

JULY 21, 2022

If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? We spend a ton of time on problem definition. There is definitely an innovation in that space. Rachel Hepworth: Exactly.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

ProductPlan

MAY 14, 2019

There are definitely examples of where first-mover advantage paid off. Branding is much easier when you don’t have to differentiate yourself from a similar offering. Marketing isn’t necessarily easier, but instead of having to educate the market from scratch you’re back to differentiation , which is a less daunting challenge.

Customer Experience 100

Customer Experience Weak Development Team Research Software Product Research 100

Usersnap

JUNE 24, 2019

Customers today want more from brands. Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But what can differentiate businesses is the type of experience they offer to the customer. The way they allow them to interact with their brand. .

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Intercom, Inc.

DECEMBER 13, 2018

What’s your differentiator? Tell me how to win IT departments, how to win legal department, how to talk to chief security officers, or how to build the SaaS brand.” ” I’m talking about respected SaaS brands like Box or Intercom, which is another good example. RBS was our first customer.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

freshtrax

DECEMBER 29, 2023

Although it may seen obvious, this is one of the most important definitions of design. Sketch visualizing Square’s service concept What Design Visualizes – Brand One of the roles of a designer is to design a logo or brand identity. The role of a logo is to make it easy to recognize a brand at a glance.

Data Visualization 116

Data Visualization Customer Experience Advertising Branding 116

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 108

Education Marketing Weak Development Team User Testing 108