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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Branding also received a fresh coat of paint.

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NPS vs CSAT Surveys: Which Customer Satisfaction Metric is Best to Use?

Userpilot

NPS vs CSAT surveys: which is better for measuring customer satisfaction? The short answer is both since each method analyzes customer loyalty but at a different depth. So, let’s break it down and study what method is best for measuring user sentiment and why. Measures and improves customer loyalty.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

This helps identify user behaviors linked to successful outcomes, like upgrades or feature adoption. Autocapture : Automatically record all user interactions with your product, like clicks, text inputs, and form submissions. Useful for studying behavior patterns and problem areas. Error rate : Frequency of user errors.

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How information architecture define your brand positioning?

UX Planet

Users will not return to your product if it takes them too long to navigate or understand, so UX researches would look at user behaviours and other datas to try and understand user’s mental model in order to create a good IA. How information architecture define your brand positioning?

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience.

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14 Important Mobile App Metrics to Track (+ Benchmarks)

Userpilot

1 Engagement DAU/MAU Understand daily and monthly active user engagement and overall app popularity. 2 Engagement Feature adoption Gauge user interest in new features and optimize feature development. 3 Engagement Average user session length Measure user interactions and identify areas for improved content or flow.