Alchemer Mobile

FEBRUARY 2, 2021

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

AUGUST 18, 2021

But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading to shallow insights and false assurances. Revamping how we do NPS surveys. Defining which customers to survey. What is Net Promoter Score?

Product Research 232

Product Research Data Visualization Customer Feedback User Testing 232

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 200

Customer Experience Analytic Tools Data Visualization Feedback Software 200

Alchemer Mobile

AUGUST 19, 2024

We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers. They need to uncover: What do customers like or dislike about the product?

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Userpilot

OCTOBER 19, 2024

According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not.

Customer Satisfaction 111

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Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.

Feedback Software 104

Feedback Software Analytic Tools Data Visualization Research Software 104

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Roman Pichler

JANUARY 8, 2019

A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity.

Product Research 222

Product Research Customer Experience User Testing Analytic Tools 222

Alchemer Mobile

APRIL 27, 2021

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Customer experience. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” Why are customers suddenly churning?

User Testing 245

User Testing Product Manager Product Management Customer Experience 245

Userpilot

JULY 10, 2024

Customer experience (CX) is central to product management and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customer experience software solutions you choose matter greatly. Here are the features you can use to boost customer loyalty.

Analytic Tools 106

Analytic Tools Feedback Software Data Visualization Research Software 106

Alchemer Mobile

OCTOBER 19, 2023

By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view. Alchemer Survey has always made it easy to create customizable reports to analyze and share results.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

Product Strategy 324

Product Strategy Strategy Vision Product Research 324

Alchemer Mobile

JULY 13, 2021

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela Srinivasan , CMO at Survey Monkey, is on a mission to change this. 6 ways to create a customer-centric culture.

Product Research 178

Product Research User Testing Customer Feedback User Friction 178

Alchemer Mobile

JUNE 4, 2019

We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Incorporating these tools into your customer experience tech stack will drive more engagement, deliver high-quality customer feedback, and help inform your product roadmap.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Userpilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Research 105

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 126

User Testing Product Research Data Visualization Customer Feedback 126

Userpilot

FEBRUARY 17, 2022

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. But did you know that “user testing” isn’t actually the correct term? When thinking of user testing, many people actually mean usability testing. What does user testing do?

User Testing 131

User Testing Product Research Customer Feedback Research Software 131

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Userpilot

OCTOBER 3, 2024

And the easiest way to establish this connection is by learning how to improve CSAT (customer satisfaction). In this article, we explore proven techniques to help you increase customer satisfaction, from feedback collection to customer education and personalization. shift in customer loyalty.

User Testing 104

User Testing Product Research Data Visualization Customer Experience 104

Intercom, Inc.

MARCH 16, 2021

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Proactive support can drastically reduce the number of conversations that reach your support team, all while increasing customer satisfaction and retention.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences.

Product Research 101

Product Research User Testing Research Software Data Visualization 101

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

Research Software 101

Research Software Data Visualization Feedback Software Analytic Tools 101

Intercom, Inc.

MAY 25, 2021

And as support leaders and decision makers, how should you navigate this transition to set your team, organization, and customers up for long-term success? The resulting study, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , found that: Messenger-based support is now the second most used support channel.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Alchemer Mobile

FEBRUARY 24, 2022

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Userpilot

JUNE 29, 2024

Collecting and using product feedback to influence decisions can lead to a better customer experience (CX). This is particularly important because, according to the PWC Future of CX report, 75% of Americans decide to buy a product over others based on the CX alone. Get a demo.

Customer Feedback 111

Customer Feedback Data Visualization Feedback Software User Testing 111

Userpilot

MAY 7, 2024

Collecting the voice of the customer (VoC) in product management can lead to sustained growth. You can have the best digital marketing and pricing strategies, but you won’t be able to retain your customers if you don’t listen to their feedback. It’s important to track the VoC in product management.

Product Research 97

Product Research Data Visualization User Testing Customer Feedback 97

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Alchemer Mobile

DECEMBER 21, 2022

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Three retargeting methods to boost customer engagement 1.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 113

User Testing Market Research Product Research Research Software 113

Userpilot

JULY 9, 2024

We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. TL;DR A customer experience management strategy is a plan whose aim is to enhance customer interactions throughout the customer lifecycle.

Customer Experience 110

Customer Experience User Testing Research Software Data Visualization 110

Userpilot

APRIL 30, 2024

And does it work with the product-led growth model? The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Userpilot

AUGUST 24, 2023

A well-designed cancellation survey will help you understand the reasons for churn. It’s also a valuable tool for winning over users about to cancel their subscriptions. This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. If yes, which ones?

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 93

User Testing Research Software Market Research Product Research 93

Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. The two main types of survey data are quantitative data and qualitative data.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105