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How information architecture define your brand positioning?

UX Planet

Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. Information architecture (IA) is the practice of structuring the content of your product (it applies to website, app, and even books!), it consists of 3 core pillars, users, context, and content. What is information architecture?

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5 Levels of Customer Satisfaction [+ How to Improve It]

Userpilot

Measuring different levels of customer satisfaction is one of the best ways to measure user sentiment. Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention.

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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

Userpilot

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

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10 Ways to Improve Your SaaS Product Experience

Userpilot

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

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What makes Alchemer so easy to use? 

Alchemer Mobile

As a company that helps other brands understand, analyze, and act on customer feedback, we prioritize collecting lots of feedback from our own customers. These outcomes enable our customers to exceed their business goals, while driving positive impact across their entire organization. Makes sense, right?

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

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SaaS UX Design: 18 Best Practices

Userpilot

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?