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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment.

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What is Customer-led Marketing & Growth? + Best Practices

Userpilot

In this article, we’ll explore how placing your customers’ needs and feedback at the heart of your strategy can help you engage users and keep them coming back. TL;DR Customer-led marketing focuses on improving marketing strategies and messaging based on customer feedback and behavior insights.

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Customer Engagement vs Customer Experience

Userpilot

The confusion makes sense, too, since the two concepts are similar, with both aiming to build customer loyalty. Customer engagement focuses on active interactions between customers and your brand, while customer experience looks at the overall feelings a customer has throughout their entire journey.

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How to Improve Customer Perception [+ Examples for SaaS]

Userpilot

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

Next, you need to conduct market research to understand your competition and business landscape and to define your target audience and user personas. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Secondary onboarding introducing advanced features unlocks additional customer value. It keeps the product fresh and users engaged. Educational webinars showcase new ways to leverage the product, fostering an engaged user community and generating new leads. Monitoring user behavior reveals negative trends linked to churn.

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SaaS UX Design: 18 Best Practices

Userpilot

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention.