The Product Guy

APRIL 21, 2019

A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard. Customer-centric companies make decisions that drive customer satisfaction.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Userpilot

OCTOBER 19, 2024

In addition to NPS, you can create other types of surveys from scratch or choose from various templates, covering customer satisfaction ( CSAT ), feedback forms, and more. Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Alchemer Mobile

FEBRUARY 21, 2025

Step 2: Learn how open text analysis benefits your team Open text analysis is an invaluable tool for different teams, each benefiting in unique ways: CX Teams Text analysis allows CX teams to dig deeper into issues that impact customer satisfaction, retention, and ultimately revenue. Why are we losing customers to competitors?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Userpilot

JULY 10, 2024

Customer experience (CX) is central to product management and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customer experience software solutions you choose matter greatly. Here’s all you must know. Here’s all you must know.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Research Software 105

Reveal

OCTOBER 25, 2023

Reveal Embedded Analytics The critical role of customer satisfaction in today’s hyper-competitive, data-centric world is unequivocal. It’s not merely an indicator of customer loyalty; it’s an indicator of your business’s trajectory. But in the customer satisfaction area specifically, it does wonders.

Data Visualization 103

Data Visualization Embedded Analytics Analytic Tools Customer Satisfaction 103

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Alchemer Mobile

DECEMBER 21, 2022

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. But the magic happens when you track these data points over time.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

MARCH 30, 2025

1 Engagement DAU/MAU Understand daily and monthly active user engagement and overall app popularity. 2 Engagement Feature adoption Gauge user interest in new features and optimize feature development. 3 Engagement Average user session length Measure user interactions and identify areas for improved content or flow.

Analytic Tools 96

Analytic Tools Research Software Onboarding KPIs Data Visualization 96

Alchemer Mobile

DECEMBER 28, 2021

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. But the magic happens when you track these data points over time.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

Data Visualization 144

Data Visualization Analytic Tools Marketing Customer Experience 144

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 140

User Testing Market Research Product Research Research Software 140

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty.

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 134

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 134

Roman Pichler

SEPTEMBER 13, 2022

Determining the market or market segment—the users and customers who should benefit from the product, for instance, “middle-aged men with unhealthy eating habits who are at risk of developing type-2 diabetes.” ” Choosing standout features that set the product apart from competing offerings. .”

Product Strategy 338

Product Strategy Strategy Vision Product Research 338

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Alchemer Mobile

FEBRUARY 24, 2022

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Alchemer Mobile

OCTOBER 13, 2020

Every customer has unique preferences, tastes, likes, and dislikes. Intuitively, customer individuality makes perfect sense. Yet at the end of the day, many brands know little about their customers on an individual, human level. How can you prevent them from ditching your brand for a compelling alternative?

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 101

User Testing Research Software Market Research Product Research 101

Alchemer Mobile

MAY 31, 2022

When you invest time and energy into understanding your customers on an emotional and individual level, you gain a competitive advantage that is unique to your business and marketplace. And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Customer Satisfaction (CSAT).

Product Research 243

Product Research User Testing Customer Experience Customer Feedback 243

UX Planet

FEBRUARY 5, 2025

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Branding also received a fresh coat of paint.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Userpilot

JULY 22, 2024

TL;DR Negative word of mouth is the spreading of unfavorable or critical information about a product, service, brand, or company through informal communication channels, such as personal conversations or online platforms. Impacts of negative word of mouth may include: Customer churn. Decreased customer satisfaction.

Feedback Software 105

Feedback Software Research Software Customer Satisfaction Reporting Tools 105

UX Planet

DECEMBER 6, 2024

Automation is also streamlining many routine design tasks, allowing designers to prototype and analyze user research muchfaster. Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time.

Feedback Software 88

Feedback Software Research Software Analytic Tools Data Visualization 88

Alchemer Mobile

JUNE 4, 2019

This in-app analytics tool helps companies make data-driven iterations to their apps and gain a better understanding of how product changes impact customer satisfaction. Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

UX Planet

MARCH 29, 2025

Synchronization with Corporate Aims : Your designs should not only serve users but also align with organizational priorities, such as driving revenuegrowth. Data-Informed Choices : Rely on user studies, market evaluations, and feedback to inform your strategy. Chances are, you uninstalled it shortly after.

Feedback Software 63

Feedback Software UX Weak Development Team Research Software 63

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

DECEMBER 18, 2024

Funnel analysis : Track users through various stages of the conversion funnel (from sign-up to paid user) and uncover any drop-off points where users churn. Page load time & performance metrics : Measure how quickly your application loads and performs, which directly impacts user satisfaction and retention.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

User Testing 155

User Testing Product Research Data Visualization Customer Feedback 155

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

MAY 2, 2024

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. For example, growing social media followers doesn’t necessarily mean improving your brand visibility or acquiring new customers. It helps identify at-risk customers and opportunities for increasing engagement.

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience. “90%

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228