Alchemer Mobile

DECEMBER 21, 2022

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. But the magic happens when you track these data points over time.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

DECEMBER 28, 2021

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. But the magic happens when you track these data points over time.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. The Five Stages of Reducing Mobile Customer Churn. Retention is a top priority for mobile marketers.

Data Visualization 147

Data Visualization Marketing User Testing Product Management 147

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

Data Visualization 122

Data Visualization Analytic Tools Marketing Customer Experience 122

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

Alchemer Mobile

AUGUST 2, 2024

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.

Customer Experience 130

Customer Experience Analytic Tools Data Visualization Feedback Software 130

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 85

User Testing Customer Feedback Customer Satisfaction Feedback Software 85

Roman Pichler

SEPTEMBER 13, 2022

Determining the market or market segment—the users and customers who should benefit from the product, for instance, “middle-aged men with unhealthy eating habits who are at risk of developing type-2 diabetes.” ” Choosing standout features that set the product apart from competing offerings. .”

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Product Strategy Strategy Vision Product Research 322

Alchemer Mobile

FEBRUARY 24, 2022

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Alchemer Mobile

OCTOBER 13, 2020

Every customer has unique preferences, tastes, likes, and dislikes. Intuitively, customer individuality makes perfect sense. Yet at the end of the day, many brands know little about their customers on an individual, human level. How can you prevent them from ditching your brand for a compelling alternative?

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Alchemer Mobile

MAY 31, 2022

When you invest time and energy into understanding your customers on an emotional and individual level, you gain a competitive advantage that is unique to your business and marketplace. And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Customer Satisfaction (CSAT).

Product Research 243

Product Research User Testing Customer Experience Customer Feedback 243

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 118

User Testing Market Research Product Research Research Software 118

Alchemer Mobile

JUNE 4, 2019

This in-app analytics tool helps companies make data-driven iterations to their apps and gain a better understanding of how product changes impact customer satisfaction. Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty.

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User Testing Customer Feedback Customer Experience User Friction 91

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 109

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 109

Userpilot

JULY 22, 2024

TL;DR Negative word of mouth is the spreading of unfavorable or critical information about a product, service, brand, or company through informal communication channels, such as personal conversations or online platforms. Impacts of negative word of mouth may include: Customer churn. Decreased customer satisfaction.

Feedback Software 94

Feedback Software Research Software Customer Satisfaction Reporting Tools 94

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience. “90%

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Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

JULY 26, 2022

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Obviously, the more positive these customer experiences are, the more likely you are to capture customers’ hearts and minds.

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Customer Experience User Friction Data Visualization Customer Satisfaction 138

Intercom, Inc.

MARCH 16, 2021

But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand.

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Data Visualization User Friction Onboarding KPIs Outbound 201

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

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User Testing Product Research Data Visualization Customer Feedback 134

Alchemer Mobile

SEPTEMBER 10, 2021

Brands also expanded the number of people they prompted to answer surveys to 25% of their consumers. Investigating issues: If you notice abnormal customer behavior or a lot of bug reports, you can deploy a survey to understand exactly what’s going wrong in the customer journey.

User Testing 236

User Testing Feedback Software Product Research Customer Feedback 236

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 91

Alchemer Mobile

AUGUST 19, 2024

A customer-obsessed product manager aims to not only solve customer problems but also to delight and surprise customers, thereby transforming them into loyal advocates for your brand. Monitor social media and review platforms for insights into customer sentiment. You simply talk to your customers!

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Customer Experience 87

Intercom, Inc.

FEBRUARY 3, 2022

He’s also (and perhaps a bit more relevant to our podcast) a marketing and CX expert, author, and keynote speaker with almost three decades of experience. But the rising expectations of customers, not to mention a worldwide pandemic, have changed everything. It’s easier to test new customer acquisition strategies.

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. This is episode one of Scale, a brand new podcast series on moving from startup to scale up. Listen beyond the vocal minority.

Product Research 178

Product Research User Testing Customer Feedback User Friction 178

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. So where should you begin?

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 72

User Testing Research Software Market Research Product Research 72

Userpilot

JULY 4, 2024

Turning actionable insights into marketing strategies by improving user engagement and customer satisfaction based on analysis results. Continuously measuring product performance and the impact of your strategies to ensure ongoing adaptation to changing user needs and market conditions. Sentiment analysis.

Data Visualization 96

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 96

Alchemer Mobile

MAY 31, 2024

No matter where your customers fall on the sentiment spectrum, it’s imperative you understand not only their emotional state, but what drives it as well. If you look at some of the world’s largest, most beloved brands, they’re likely using some sort of tool to help them collect, analyze, and act on customer sentiment data.

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

UX Planet

MAY 10, 2024

The recent pandemic has sped up this shift, compelling brands to rethink their marketing strategies. By seamlessly merging physical and digital channels, customers can easily transition between the two while experiencing a consistent brand image.

Analytic Tools 97

Analytic Tools Research Software Feedback Software Data Visualization 97

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 81

Research Software Analytic Tools Feedback Software Data Visualization 81

The Product Coalition

JUNE 16, 2021

A mobile application helps businesses to communicate with their customers directly and conveniently. Also, there is a great importance of promotions, ads, and in-app purchases in this digital world as compared to e-mail marketing, social media ads, and roadside banners. It also shows the loyalty of the customers to a specific brand.

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Technical Review Branding Customer Experience Customer Satisfaction 131