Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 85

Feedback Software Research Software Analytic Tools Product Research 85

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 82

Product Marketing Feedback Software Marketing User Testing 82

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Product Strategy 88

Userpilot

SEPTEMBER 21, 2022

It’s the ability to collect customers’ feedback and insights , which gives you a better understanding of how to make a better product. This post discusses what it takes to create good product feedback forms and examples of great ones that you can use as inspiration when building your own.

Feedback Software 81

Feedback Software User Testing Customer Feedback Analytic Tools 81

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. Each method has its benefits.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. TL;DR A customer feedback form is a way to gather customer feedback in a structured way. Let’s dive in!

User Testing 91

User Testing Customer Feedback Feedback Software Customer Experience 91

Userpilot

AUGUST 14, 2023

In this article, we’ll go over different survey types and examples, as well as provide some ready-to-use templates you can use right away with Userpilot. Let’s start by defining what a product satisfaction survey is. Which gauges how users feel about product performance and what they value the most. PMF surveys.

Product Research 72

Product Research Data Visualization Analytic Tools Feedback Software 72

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 9, 2024

Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve. Some customer experience best practices include : Run surveys throughout the customer journey to gather comprehensive feedback and insights on user satisfaction, ease of use, and product-market fit.

Customer Experience 91

Customer Experience User Testing Research Software Data Visualization 91

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. For SaaS product managers, market research, including competitive analysis, is crucial.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

SEPTEMBER 2, 2024

TL;DR Customer-led marketing focuses on improving marketing strategies and messaging based on customer feedback and behavior insights. It helps build customer retention and brand loyalty. If you want to skyrocket product growth, consider using a combination of customer-led and product-led strategies.

User Testing 90

User Testing Customer Feedback Customer Experience User Friction 90

Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption.

Feedback Software 88

Feedback Software Analytic Tools Data Visualization User Testing 88

Userpilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. The goal is to get valuable insights into customers’ needs and use this information to improve retention.

Product Research 89

Product Research User Testing Feedback Software Customer Experience 89

Userpilot

SEPTEMBER 12, 2022

It’s aimed to understand how likely customers are to recommend your product to a friend/colleague on a scale of 1-10. The greater the score, the more satisfied your customers are and the more loyalty they feel towards your brand. It gives you a bird’s eye view of overall customer satisfaction and loyalty.

Feedback Software 84

Feedback Software Product Research Onboarding KPIs User Testing 84

Userpilot

FEBRUARY 7, 2023

In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands. In-app messages are used to engage with users as they use the product, while push notifications are used to draw user attention back when they aren’t using the product.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

Userpilot

FEBRUARY 28, 2023

TL;DR Customer feedback is all the insights and opinions you get from users about their customer journey experience and interactions with your product. User onboarding feedback gives insights into the quality of the onboarding experience and can help reduce the time to value. What is active feedback?

User Testing 76

User Testing Customer Feedback Feedback Software Product Research 76

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. Put simply, user personas impact your entire business model.

Data Visualization 90

Data Visualization Analytic Tools Research Software User Testing 90

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Here’s why.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? Continuous customer feedback collection is vital to business success. That’s because customers understand your product more than anyone else and their demand drives revenue. What is customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

JUNE 9, 2023

Personalizing the in-app experience would make everything feel custom, bespoke, and, most importantly, value-laden for customers. Provide relevant and contextual guidance: By segmenting customers, you can design product marketing relevant to each use case and offer contextual in-app guides to each user segment.

Messaging 65

Messaging Feedback Software Product Research Customer Feedback 65

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? Userpilot is a good example of such positioning.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Userpilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. Why is customer education important?

Customer Experience 90

Customer Experience Feedback Software Education Customer Feedback 90

Userpilot

APRIL 30, 2024

Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want. Retention : Addressing pain points can increase user satisfaction, which overall reduces churn and increases customer retention. They tend to meet people where they are.

User Testing 79

User Testing Customer Feedback Feedback Software Data Visualization 79

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Enhance your product and features: Market research can help you collect new feature ideas and also validate your existing product ideas. User persona example from Userpilot.

Data Visualization 70

Data Visualization Product Research Research Software Analytic Tools 70

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 85

Customer Experience Feedback Software Analytic Tools Product Research 85

Userpilot

MARCH 29, 2023

This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. TL;DR Smiley face surveys use smiley faces as answer options to measure customer satisfaction. It helps you measure customer satisfaction.

Product Research 83

Product Research User Testing Customer Feedback Feedback Software 83

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior.

Data Visualization 75

Data Visualization Analytic Tools Feedback Software Reporting Tools 75

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. More users are adopting micro-SaaS products for the specialized value and low cost that they offer.

Analytic Tools 88

Analytic Tools Data Visualization User Testing Reporting Tools 88

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 71

User Testing Research Software Market Research Product Research 71

Userpilot

JUNE 17, 2024

Product-led growth strategy delivers value through the product, leading to increased satisfaction , retention , lower acquisition costs, and faster scaling. While product-led growth focuses on delivering a great product experience. Dropbox’s referral program leverages word-of-mouth to expand its user base.

Analytic Tools 75

Analytic Tools User Testing Onboarding KPIs Customer Experience 75

Userpilot

NOVEMBER 28, 2022

These experience flows can be triggered based on user feedback. Enhancing the user experience will also help increase customer engagement and retention. Close the feedback loop and boost customer satisfaction in a timely manner. This way, the customer feedback loop will help you boost customer satisfaction.

User Testing 81

User Testing Feedback Software Customer Feedback Data Visualization 81

Userpilot

JANUARY 12, 2023

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. You should offer after-hours customer support so that you can stay connected with customers 24/7, improving their customer experience.

Embedded Analytics 78

Embedded Analytics Customer Experience Customer Satisfaction Software Review 78

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

AUGUST 21, 2024

This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data. First-party data helps you solve this problem.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

SEPTEMBER 15, 2022

Customer intelligence (CI) is the process of collecting data at every stage of the user journey and from external sources. SaaS companies use CI data to derive insights into unmet customer needs and take action to improve customer satisfaction. customer feedback, feature usage). Customer insight.

Feedback Software 92

Feedback Software Research Software Analytic Tools Data Visualization 92

Userpilot

JULY 17, 2023

These customer experience analytics will give you a clear idea of customer satisfaction, customer loyalty , and other metrics that reflect how customers interact with your product. Why is data analytics important for improving customer experience? Improve customer satisfaction and loyalty.

Data Visualization 88

Data Visualization Customer Experience Analytic Tools Customer Feedback 88