User Adoption in SaaS: Definition, Strategies, Tools, and More
Userpilot
FEBRUARY 21, 2023
Adoption is indispensable for SaaS companies, as it effectively brings more MRR, increases free-to-paid conversions , lowers churn rates, boosts customer lifetime value (CLV), and expands word of mouth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy.
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