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Product Depth and Product Mix: Definition and Examples [2024]

Userpilot

There are several elements to consider when creating product mix strategies, such as: Product line : Refers to a range of related products offered by a company, often under a single brand or category. For example, a brand might offer shampoo for different purposes or in multiple scents, providing depth within the same product.

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Customer Sentiment Dashboard: Definition & Examples

Userpilot

Ready to start tracking user opinions and feelings about your brand? Try Userpilot and Take Your User Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a sentiment dashboard? A sentiment (or customer insights) dashboard is a visual tool that gathers and displays customer feedback data.

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Product Positioning: Definition, How to Do It, and Examples

Userpilot

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Target Customer : Who your product is for.

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Customer Engagement vs Customer Experience

Userpilot

The confusion makes sense, too, since the two concepts are similar, with both aiming to build customer loyalty. Customer engagement focuses on active interactions between customers and your brand, while customer experience looks at the overall feelings a customer has throughout their entire journey.

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Value-Based Growth in SaaS: Definition, Strategies, and Examples

Userpilot

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

It can be a great strategy when you can leverage your brand loyalty to upsell new products to an existing market. For instance, if you notice that your customers are looking for additional features that your current product doesn’t offer, you can consider developing features that help you attract and retain more customers.

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What are Vanity Metrics in Product Marketing? Definition & Examples

Userpilot

For example, growing social media followers doesn’t necessarily mean improving your brand visibility or acquiring new customers. This actionable metric combines factors like login frequency, feature usage , and time spent in the app to measure how invested users are in your product.