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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. Customer loyalty programs boost customer retention, repeat purchases, business relationships, and upselling /cross-selling opportunities, enhancing revenue and partnerships.

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Everything we’ve learned about scaling sales

Intercom, Inc.

? ?. In this week’s episode we’ve dug down into the podcast vaults to bring you some of the best insights shared by our guests about scaling sales. We aren’t the first to learn these lessons – in fact, many of our insights are drawn from past conversations with leading sales experts. Or you could say: “Holy crap.

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Driving Innovation: Enhancing Subaru’s Brand in the U.S. Market

freshtrax

In todays fast-changing digital landscape, where standing out is increasingly difficult, enhancing brand value is more crucial than ever. Amid this competitive environment, Subaru has gone beyond its traditional focus on vehicles to create meaningful new touchpoints with its customers. By incorporating feedback from U.S.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

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Announcing Intercom Academy – a new place to learn and grow

Intercom, Inc.

Today we’re excited to launch a brand new learning platform called Intercom Academy : a series of on-demand courses that teach our customers how to become better at their jobs at every stage of their career. We’ve always placed a high value on educating our customers and helping them get the most value from Intercom.

Seminar 23
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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.