Lenny Rachitsky

FEBRUARY 25, 2025

At the company level, the mission and vision is typically articulated by the founders/CEO and tends to be durable over time. Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process.

Strategy 115

Strategy Technical Review Product Strategy Product Research 115

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. It makes me really angry when people put time and energy into creating great products that never get to people. Joining us is Dr. J.J.

Framework 236

Framework Marketing Transportation Product Management 236

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it?

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Intercom, Inc.

JUNE 10, 2020

Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. I have experienced this many times on both sides, as the receiver and the critiquer. Who has it?

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Userpilot

JUNE 11, 2024

Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. There are four types of customer journey maps: Current-state maps.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

Product Innovation Educators

JULY 18, 2022

There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. However, I find market-driven innovation is more common—the wants and unmet needs of customers are first discovered and then solutions are considered. customer interaction with an existing product.

Research Software 284

Research Software Feedback Software User Testing Marketing 284

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

Usersnap

APRIL 29, 2023

From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. Chatbots have been becoming more and more sophisticated with time. Product managers have a lot of ground to cover.

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Mind the Product

APRIL 20, 2017

We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, ride-requesting Transportation, and Event Reminder. One of the most innovative Chinese apps is WeChat, and for a long time it’s had a number of the features that Messenger has just recently launched. It doesn’t matter if one is an iPhone user or Android user.

Development 202

Development Data Visualization Transportation Customer Experience 202

The Product Coalition

SEPTEMBER 23, 2022

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The data is decentralized: all users of the blockchain have access to the registry. Since participants share a single source of authentic data, they can view transaction details at any time.

Analytic Tools 140

Analytic Tools Feedback Software Data Visualization Marketing 140

Mind the Product

SEPTEMBER 4, 2017

You’ll find platforms across many industries, from transportation to book publishing. If you are early in your platform evolution, curation of your partners (app developers) is important, as you’re entrusting your brand to these partners. My experience is in working on multiple platforms in the food-tech and supply-chain industries.

Analytic Tools 134

Analytic Tools Feedback Software Data Visualization Technical Review 134

Pragmatic Marketing

MAY 23, 2017

It’s the experience and the promise of that experience delivered consistently. Starbucks gives us something emotionally that no other competitor can: a completely unique experience. Emotions bridge the gap between product and brand, creating real connections with customers.

Branding 70

Branding Feedback Software User Testing Customer Experience 70

The Accidental Product Manager

MARCH 1, 2021

I get a little thrill each and every time I come to the front door and see an Amazon box sitting there waiting for me to bring it into the house and open it up. What they want to do is to find ways to ship things to their customers in fewer and smaller containers. There is even a term for how this makes customers feel: wrap rage.

Transportation 123

Transportation Product Management Product Manager Customer Experience 123

The Product Coalition

NOVEMBER 1, 2022

Consumer behavior in tourism Consumer behavior in tourism will involve decisions, activities, thinking, and experiences that satisfy consumer requirements during the journey. To understand customer behavior in tourism, companies examine interactions amongst influencing elements. People have different motivations for travel.

Research Software 116

Research Software Feedback Software User Testing Travel 116

freshtrax

JULY 31, 2024

This might be strange considering how Japanese people tend to live in small homes and often travel via public transportation. The larger packaging, English signage, and offerings of foreign products all come together to make a trip to Costco an exciting experience. What can we attribute this global success to? Image Source.)

Transportation 111

Transportation Travel Branding Marketing 111

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. Segment all users based on needs and user journey stages.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

The Product Coalition

DECEMBER 30, 2022

The video interaction between two users happens over VoIP (Voice over Internet Protocol). MirrorFly delivers the best-in-industry average response time of 3 seconds and latency of fewer than 100 minutes even during weak network connectivity. As of now, MirrorFly has more than 1 billion concurrent users.

Research Software 115

Research Software Customer Experience User Testing Transportation 115

Intercom, Inc.

FEBRUARY 4, 2021

If you’re short on time, here’s some quick takeaways: Trillions of dollars worth of fossil fuels are wasted every year. And by the time I was 16, I had 12 people working for me. And by the time I was 20, I had sold that business to a local builder. Norman: Yeah. And that’s what we work on.

Reporting Tools 183

Reporting Tools Transportation Travel Data Visualization 183

Userpilot

FEBRUARY 18, 2021

Done right, personalization can be absolutely critical for new user activation, engagement and retention. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Personalization gone wrong – Confusing “personal” with “proper”, and “trendy” with “timely”. Source: hyperise.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 64

Branding Weak Development Team Strategy User Testing 64

Mind the Product

NOVEMBER 9, 2016

At the same time, companies such as Facebook (through Oculus), Google, HTC, and Samsung have already produced and sold hundreds of thousands of VR headsets. Building non-gaming VR experiences. They deliver value to a user who is willing to pay either money or attention. Investment in VR (and augmented reality) is pouring in.

Weak Development Team 140

Weak Development Team Development Feedback Software User Testing 140

Userpilot

JUNE 27, 2022

With these patterns in mind, you can design your app in a way that will appeal to your users and make them take the actions you want. In the following article, we will discuss several UX design principles, explaining why users behave the way they do and how you can use these principles to your advantage. What is user psychology?

Customer Experience 52

Customer Experience User Testing Analytic Tools Research Software 52

BrainMates

NOVEMBER 1, 2021

Failure Point #1 – A lack of customer benefit. A product or product improvement needs to provide genuine benefits to a customer. These benefits will come from solving a deep problem a customer has. But, no amount of cost-cutting or even a freemium model will solve the failure point of delivering no benefits to customers.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

UX Studio: Product Management

MAY 23, 2018

So why did we work three times longer on this business website design? TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries. Let’s see what happened during all this time! But it does more: it makes the experience easy and informative for the user.

User Testing 96

User Testing UX Research Software Product Research 96

The Product Coalition

JUNE 22, 2021

These companies connect two sides of a market as a middle man, most times providing an organized and safe environment for a transaction between these two parties. It’s still a great idea to build a brand new marketplace and it's pretty much possible to become a unicorn doing so.

Customer Experience 90

Customer Experience Product Research Advertising Reference 90

Imaginary Cloud - Design

APRIL 16, 2020

If you're about to design a new product or to expand it to a new market, leave your assumptions aside: focus on your users first. Between awesome features, branding colours and business goals, users, who should be the main prioriy, are often forgotten during the process. Don't underestimate user research.

User Testing 113

User Testing Research Software Customer Experience Customer Feedback 113

UX Studio: Product Management

NOVEMBER 24, 2020

As a leading product design company with over 10 years of field experience, we share our list of top product design companies to look at in 2021. There are big players in every industry that have made their brands recognizable worldwide. Our clients are growing startups and established brands like HBO, Google, Netflix, or Wizz air.

Product Research 116

Product Research Research Software Software Review Technical Review 116

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

UX Studio: Product Management

JULY 12, 2021

UX studio is an award-winning web design agency with over ten years of experience in digital design. An award-winning global agency with broad expertise, including user-centric eCommerce web design. One of our most treasured collaborations in the past was designing a custom eCommerce website for a high-end fashion store.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93

The Product Coalition

APRIL 17, 2023

Continual learning : Continuous learning, or incremental learning, allows generative AI models to be trained on fresh data over time. As a result, the model can adjust to changes in the fundamental distribution of the data and produce increasingly accurate data over time. How to build a generative AI solution?

Generative AI 139

Generative AI Feedback Software Research Software User Testing 139

The Product Coalition

JANUARY 5, 2021

And surpassed $100 billion in transactions volume in the process It was a glorious time. What my many, many #lifeinnyc posts didn’t show to others at the time was that I was probably straight-up collapsing into poverty. Blank Me” Venmo ad campaign/ via Adweek New user acquisition has heavily relied on word of mouth.

Reporting Tools 90

Reporting Tools Data Visualization Banking Customer Experience 90

UX Studio

FEBRUARY 15, 2024

With a background in Business Administration, Management, and Leadership, he has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead. With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest.

Research Software 63

Research Software Analytic Tools Transportation Feedback Software 63

The Accidental Product Manager

JULY 12, 2021

Pop-up product managers have to be quick on their feet Image Credit: Metropolitan Transportation Authority of the State of New York. As product managers we are always being told that we need to better understand our customers. Product managers at digitally native brands understand that data has to drive everything that they do.

Product Management 65

Product Management Product Manager Customer Experience Management 65

The Product Coalition

AUGUST 16, 2023

With this innovative fusion, users can now not only engage with unique digital assets but also tap into the power of affiliate marketing to create a new paradigm in the digital economy. Together, they harmonize to create an innovative platform that empowers users to dive into the NFT universe and become active participants in its growth.

Customer Experience 138

Customer Experience User Testing Education Customer Feedback 138

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. User-centered design is a discipline that focuses on the users and their needs, and many companies worldwide have started to develop their own approaches and methodologies to put this into practice.

User Testing 81

User Testing Research Software Feedback Software Product Research 81