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The marketer’s guide to customer obsession 

Alchemer Mobile

“The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.” – Peter Drucker, founder of Drucker Institute For marketers, success depends heavily on a deep understanding of their target audience. What additional content or promotions are customers eager for?

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. Calendly includes its customers in growth loops.

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10 Interactive Software Walkthroughs With Examples

Userpilot

Frustrated trying to design interactive software walkthroughs that drive activation? It’s a common experience. We also covered best practices to ensure your walkthroughs get high user engagement. TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product.

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Chameleon user onboarding Olympics. Get a demo. Userpilot video ad.

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How to Segment Customers for a Better Customer Experience

Userpilot

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. Book the demo to find out more!

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Customer Experience Management vs Customer Relationship Management

Userpilot

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

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How to Leverage Customer Insights

Userpilot

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how! Let’s dive right in!