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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Product Strategy as a System

Roman Pichler

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Like any system, it is a collection of interconnecting parts that function as a whole. If so, what are they?

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Ratings and Reviews. star rating, and had 488 app store reviews. star rating, and had 7,549 app store reviews.

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Engagement Benchmarks for Food and Drink Apps

Alchemer Mobile

Ratings and Reviews. Food and Drink app ratings and and reviews were slightly higher than macro averages across both iOS and Android, particularly within the Restaurants category. star rating, and had 1,223 app store reviews. star rating, and had 4,695 app store reviews. star rating, and had 4,695 app store reviews.

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The #1 Mobile Customer Engagement Secret

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

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How to Collect More In-App Feedback (and What to Do With It)

Alchemer Mobile

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. Ratings and reviews. In fact, most brands only hear feedback from about one percent of their customers.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.