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Leveraging Software Platforms

Roman Pichler

Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates. But platforms come with potential drawbacks.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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The Ultimate Conversation Design Course Guide

UX Planet

The idea for a course catalog of conversation design courses has been parked in my drafts for the entire year. This was originally supposed to be titled, “The 2023 guide to conversation design courses,” but here we are, mid-December and I only now summoned up the courage to jot down my thoughts on this massively intimidating subject.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

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Dealing with an Underperforming Development Team

Roman Pichler

A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Say that you are working on a new brand-new product. But this would be wrong.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? Its goal is to help make informed decisions about product development , marketing strategies, pricing, and customer acquisition in SaaS companies. Heatmaps : Color-coded UI overlays indicating areas of high engagement.

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How To Ask for Customer Reviews? [Different Ways, Best Practices & Tools Included]

Userpilot

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow. Let’s dive in!