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2022 on Inside Intercom

Intercom, Inc.

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. Niamh O’Connor , Brand Editor. As we know, we’re in the middle of a tech industry slowdown.

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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position. They may have to organize product demos, interview customers, and follow online reviews.

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How to Become a Customer Engagement Manager [+Tools and Resources]

Userpilot

Communication : Excellent verbal and written communication skills, adept at tailoring communication to diverse audiences (technical and non-technical stakeholders). The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing.

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How Digital Customer Education Can Win You More Business

Gainsight

Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. The proliferation of technology and low barriers to entry mean that anyone can start a business.

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How to Become a Retention Specialist [+Tools and Resources]

Userpilot

Supplement this with online courses or certifications, and consider internships to gain practical experience. Online Courses and Certifications : Platforms like Coursera, Udemy, and LinkedIn Learning offer retention specialist courses and certifications. You can use tools like Userpilot to automate this process.

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Best Resources for Customer Engagement Managers

Userpilot

The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing. The Help Scout Blog : This blog provides valuable insights on customer service, support, and engagement, with a focus on building strong customer relationships.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Source: HubSpot Research, State of Inbound 2018. The numbers behind this u-turn are staggering.