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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Get comfortable traveling to your audience rather than expecting them to come to you, whether that’s conferences related to your product or meetups organised by like-minded people. It’s not a conference’s job to do a good job for you.

Events 205
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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. and think that’s what caused their success: Great brand. But great brand is the lagging indicator of success. How does brand help these cohorts?

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479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Sometimes we have the temptation to build ten brands at the same time. Pace yourself. [15:31]

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Product-Led Summit Conference: A Product Manager’s Experience

ProductPlan

As a product manager, attending conferences is not just a part of professional development but an invaluable source of inspiration and learning. During the conference, I immersed myself in the world of product and attended various sessions that provided me with unique perspectives. Customers want to know: is this brand safe?

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405: Create serial innovation product teams – with Abbie Griffin, PhD, and Carmel Dibner

Product Innovation Educators

Before moving to consulting, she was in brand management at Unilever, working with the Dove brand. Register for the PDMA Conference (Nov 12-15, Orlando, FL). Before moving to consulting, she was in brand management at Unilever, working with the Dove brand. Register for the PDMA Conference (Nov 12-15, Orlando, FL).

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Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

and Robi Ganguly , CEO and Co-founder of Apptentive, discussed these strategies in their keynote presentation at the Mobile On Air Conference last month. leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

As the head of product management, I pulled all our customer-facing teams into a conference room. The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use. As the head of product management, I pulled all our customer-facing teams into a conference room.