Remove Branding Remove Comparison Remove Differentiation
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Playing to Win by Roger Martin

Sachin Rekhi

At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. Take, for example, the Bounty paper towel brand. Martin believes that having a winning aspiration is critical for success.

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

Set up basic contextual onboarding to differentiate user experience. Here’s a rundown of some of the most important differentiating factors: Implementation. With that in mind, it may offer a bit more than a small, brand new startup needs. Incorporate additional features like onboarding checklists.

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How to Create A Value Proposition: A Four Step Framework

The Product Coalition

It might generate brand new value for them or reduce the pain they currently experience. is there a potential to create brand new attributes, which don’t exist on the market yet, and can delight our customers? are brand new values sources that are unexpected but can set us apart and create powerful “wow factors”. Delighters ?—?are

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 79
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What is Competitive Analysis? [Example + Templates]

Userpilot

Analyze gathered information using templates such as a feature comparison matrix and pricing comparison chart to identify competitive advantages and areas for improvement. Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors.

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. Both should be included in this analysis. This usually relates to unique competencies or pre-existing advantages the team/company might have (e.g.

Strategy 118
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What are Points of Parity & How to Use them to Drive Product Growth

Userpilot

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. Source: Amplitude.