article thumbnail

528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

Looking at your product’s recent feature additions, how many were driven by competitor comparison versus genuine customer needs? This demonstrates how innovative product development can create value for multiple stakeholders while addressing larger industry challenges.

article thumbnail

527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

In today’s discussion we’ll break down where the CEO comparison holds up, where it falls short, and most importantly what makes product management a uniquely challenging and rewarding role in its own right. Her advice focused on practical approaches to common challenges and sustainable professional development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. On average, most brands only hear from less than 1% of their customers surveyed.

article thumbnail

What is the Voice of the Customer (VOC)?

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. How do specific cohorts of customers feel in comparison to each other? Many brands use traditional methods like NPS and CSAT to understand the voice of the customer.

article thumbnail

How to Use Voice of the Customer Data to Improve Your Product

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. How do specific cohorts of customers feel in comparison to each other? What do your customers want? How do your customers feel about the customer experience?

article thumbnail

TEI 320: Visual strategies to better position your product ideas – with Amy Balliett

Product Innovation Educators

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. ” What are your thoughts on that comparison?

article thumbnail

Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Rather than a benchmark comparison, below is a short summary of the six subcategories included in our data: News, Telco, Technology, Games, Sports, and Music. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall). Retention.