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Leveraging Software Platforms

Roman Pichler

Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates. But platforms come with potential drawbacks.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. A step-by-step process to build a viable market development strategy.

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. Ready to build a customer-led product strategy?

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The key customer experience metrics to gauge CX success 

Alchemer Mobile

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations.

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The Key Customer Experience Metrics to Guage CX Success 

Alchemer Mobile

Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations.

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Builds trust and positive brand perception by transparently sharing the company’s financials, decision-making processes, and even salaries. What makes this strategy stand out?

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How to Build a Brand on Amazon

The Product Coalition

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Even Amazon, one of the most powerful eCommerce companies globally, understands the use of leveraging smaller businesses. Establishing an Amazon brand has multiple advantages over selling other people’s products. Products under 200 reviews.

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