Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 87

Messaging Positioning Data Visualization User Testing 87

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 76

Branding Customer Experience Feedback Software Data Visualization 76

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 134

Positioning Product Management Product Manager User Testing 134

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 95

Customer Feedback User Testing Feedback Software Branding 95

AB Tasty

FEBRUARY 5, 2024

Today marks a significant day in our history as a company. Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further.

Branding 64

Branding Data Visualization User Testing Customer Experience 64

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

Branding 94

Branding Data Visualization Magazine Customer Feedback 94

Intercom, Inc.

JUNE 13, 2018

Companies still do that. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Product positioning, knowledge and brand awareness are your first ports of call in the early days. An essential part of starting out is creating a moving target for your company.

Events 205

Events Branding Customer Experience User Testing 205

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 113

Positioning User Testing Product Research Data Visualization 113

Userpilot

JUNE 26, 2024

Let’s clarify the customer experience and then look at 15 examples of how other companies are implementing it. TL;DR Customer experience encompasses all customer interactions with a brand. Enhance brand loyalty : Positive customer experiences foster trust and long-term commitment. And see what we can learn from them.

Feedback Software 86

Feedback Software Analytic Tools Customer Experience Data Visualization 86

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Intercom, Inc.

AUGUST 29, 2018

As head of the Brand Studio , I’ve watched our team scale in a very short period of time. With this first iteration of the Brand Studio values, we’re optimizing for things that can easily be used to guide important decisions. The Intercom Brand Studio Values. Why this matters: We are building a brand and product for everyone.

Branding 132

Branding Feedback Software User Testing Customer Feedback 132

Usersnap

OCTOBER 21, 2021

It’ll only result in a waste of marketing and brand resources. They can provide positive feedback in the survey, and ultimately give you a great referral. They can become brand advocates or useful research resources for improvement. If you request referrals from the wrong customers, they will not recommend your product.

Product Research 93

Product Research Feedback Software User Testing Research Software 93

Userpilot

SEPTEMBER 28, 2022

What is the customer perception of your brand? Good customer perception improves the overall success of your business, enhances your brand image, ensures repeat purchases, and increases customer satisfaction and loyalty. Customer perception refers to the feelings, beliefs, and opinions that customers have about your product and brand.

User Testing 75

User Testing Customer Experience Customer Feedback Feedback Software 75

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding User Testing Product Research Workshop 52

Intercom, Inc.

NOVEMBER 9, 2022

As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building reliable features that can quickly return their investments and increase profits. Liam Geraghty: How could an established company safeguard against this kind of disruption?

Research Software 226

Research Software Data Visualization User Testing Startups 226

Spice Catalyst

SEPTEMBER 30, 2022

The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity. Many firms…

Naming 78

Naming Branding Messaging Positioning 78

freshtrax

JULY 31, 2023

for a Japanese entertainment company. To provide some context, the service that this company was developing for the global market was exploding in North America, but the company had little insight into why it was so popular among North American users or what kind of people were using the service in North America.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Messages that Matter

JANUARY 21, 2019

What is the difference between branding and positioning? Others get them confused, thinking positioning is branding and vice versa. I will never forget the presentation I made many years ago to the new ad agency tasked with branding the company I was working for in Europe. I […]

Branding 49

Branding Positioning Presentation 49

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. This information empowers teams across your company to make informed decisions based on customer experiences and perceptions. It helps reveal how effectively a company meets its customers’ needs and expectations.

Customer Satisfaction 130

Customer Satisfaction Product Research Data Visualization Customer Feedback 130

NextBigWhat

DECEMBER 24, 2021

22 startup principles to scale your company in 2022: 1) The obstacle is the way Every hard problem you solve is a moat that others will shrink from. 2) Sell your story, not your product Your company isn’t a product, it’s a story. If people can’t bring problems to you, your company will fail. Don’t get stuck on a single approach.

Startups 133

Startups Customer Experience User Testing Construction 133

Userpilot

JULY 2, 2024

Data-driven companies are 58% more likely to hit revenue goals. This article will show seven examples of business analytics to highlight its positive impact. It helps companies make smart decisions and optimize operations. This approach helps companies make smart decisions, improve how they work, and get better results.

Data Visualization 90

Data Visualization Analytic Tools Customer Experience Customer Feedback 90

Userpilot

JULY 23, 2024

Customer Relationship Management tools that help manage a company’s interactions with current and potential customers. Analytics tools Analytics tools help companies track, analyze, and determine the efficiency of their marketing processes, ultimately helping them optimize efforts and improve decision-making.

Analytic Tools 79

Analytic Tools Research Software Data Visualization Reporting Tools 79

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Using positive language and attitude at all times. Automate customer communication with chatbots.

Customer Communications 71

Customer Communications Feedback Software Research Software Analytic Tools 71

Dear Strategy

NOVEMBER 26, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding Strategy Workshop Positioning 52

Pragmatic Marketing

JUNE 19, 2018

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. What Positioning Isn’t. Positioning isn’t a tagline, a slogan or something built around product features.

Positioning 70

Positioning Customer Experience Messaging Data Visualization 70

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Create communities around your brand to connect directly with customers. Customer-intimate companies build deep relationships with customers so only you can offer a solution for their unique needs. NPS surveys explained.

User Testing 90

User Testing Feedback Software Research Software Analytic Tools 90

The Product Coalition

MAY 20, 2021

As per the statistics published by AppAnnie , as of 2019, India stood globally in the 4th position among the countries with the highest concentration of Android users. Big brands like Google, Microsoft and Amazon continue to focus on the Indian small enterprise market with unperturbed zeal. Other statistics confirm this.

Data Visualization 96

Data Visualization Development Customer Experience Customer Communications 96

Lenny Rachitsky

SEPTEMBER 26, 2024

Prior to joining Glean, Tamar was chief product officer at Slack, where she led product, design, and research as the company scaled, including a 10x increase in revenue, its public listing, and an acquisition by Salesforce. com, an Amazon company. Choose a company or role that aligns with your strengths and working style.

User Testing 91

User Testing CTO Coach Analytic Tools Research Software 91

Alchemer Mobile

MARCH 8, 2022

“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Alchemer Mobile

MAY 31, 2024

Whether a customer completes a purchase, leaves a review, or mentions your company on social media, there is always an emotional state connected to their action. If you look at some of the world’s largest, most beloved brands, they’re likely using some sort of tool to help them collect, analyze, and act on customer sentiment data.

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70