The Product Guy

MARCH 19, 2025

Our discussion explored strategies that leading companies are using to integrate sustainability, design for durability, and make smarter decisions about product evolution. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty.

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Development User Testing Customer Feedback Customer Experience 195

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 170

Branding Strategy Feedback Software Research Software 170

Product Innovation Educators

FEBRUARY 17, 2025

She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Guy

FEBRUARY 27, 2020

The kiosks help thousands of customers by providing valuable information and generate a significant portion of the revenue for the company. A risk is an uncertain event that may have both a positive or negative impact on a product. We partnered with a company that had experience in creating maps.

User Testing 419

User Testing Weak Development Team Product Research Customer Experience 419

Product Talk

DECEMBER 11, 2024

She describes her mission as attracting, retaining, enabling, and engaging the best talent for her company. We need to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they are not with the company anymore.

Product Research 180

Product Research Customer Experience User Testing Feedback Software 180

Userpilot

OCTOBER 19, 2024

However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. What is customer satisfaction? CSAT Score Formula.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Alchemer Mobile

MARCH 8, 2022

“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey.

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Customer Feedback User Testing Customer Experience Data Visualization 279

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

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Differentiation Analytic Tools Research Software Feedback Software 111

UX Planet

DECEMBER 25, 2024

You see, a positive user-centred designercan; Increase engagement, Build loyalty, and,yes, Contribute positively torevenue I just feel that the moment we link UX to financial metrics, the conversation about the value of UX goes out thewindow. And I get it; companies need to ensure that investment yieldsreturn.

UX 105

UX Feedback Software Customer Experience User Testing 105

Intercom, Inc.

NOVEMBER 9, 2022

As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building reliable features that can quickly return their investments and increase profits. Liam Geraghty: How could an established company safeguard against this kind of disruption?

Research Software 226

Research Software Data Visualization User Testing Customer Experience 226

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. Below is a summary of our research specifically on Business Services apps.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

The Product Guy

DECEMBER 15, 2019

Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams. Prior to Vydia, Gaudio built and managed the marketing team at video Ad Tech company, Yashi, which was successfully acquired in 2015 for $33M cash by Nexstar Media Group. Jenna Gaudio. ?Jenna

Technical Advisors 370

Technical Advisors Analytic Tools Product Manager Product Management 370

Alchemer Mobile

APRIL 27, 2021

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. You can’t get new customers if people don’t trust your brand or product. Understanding app health and customer experience go hand-in-hand. Customer experience.

User Testing 245

User Testing Product Manager Product Management Customer Experience 245

Alchemer Mobile

MARCH 31, 2022

Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?” In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. We know that people will not have positive brand experiences all the time.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. The best way to give your customers a positive experience? Communication.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Innovation Educators

APRIL 3, 2023

As the company’s first female partner, she proudly leads the agency to deliver on its mission of trust, reason, and happiness every day. It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. How can we use media to deliver positive actions?

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Interactions and Response Rates.

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Feedback Software Research Software User Testing Systems Review 232

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Improve app store ratings and reviews.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

APRIL 6, 2021

While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. These companies prioritized in-app consumer communication when it was one of the only—if not the only—channels available, and the results speak for themselves.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Product Guy

APRIL 21, 2019

A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. Customer-centric companies make decisions that drive customer satisfaction. McDonald’s is an example of a company that successfully uses a secret menu to cater to customers. Builds brand.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Roman Pichler

OCTOBER 6, 2020

How will it benefit the company? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend?

Product Research 281

Product Research Technical Review Feedback Software Research Software 281

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Delivering customer love starts with listening to your customers.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more.

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Alchemer Mobile

NOVEMBER 21, 2022

51% of consumers expect companies to ask them for feedback directly , which may explain why the volume of feedback is low for companies who don’t bother asking. Unprompted, companies typically only hear from ~1% of their customers. The best way to give your customers a positive experience? Communication. Rating prompts.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Every company says they’re “customer-centric,” but very few actually are. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy.

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User Testing Customer Experience Feedback Software Customer Feedback 257

The Product Guy

JULY 18, 2019

Product development roles and “product” as a discipline are rapidly evolving within technology companies. At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Product Management at scale has also evolved but at a slower pace.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Product Innovation Educators

APRIL 10, 2023

 His work has informed over $1 billion in revenue growth for Fortune 100 companies. After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable.

User Testing 247

User Testing Healthcare Product Research Artificial Inteligence 247

Userpilot

FEBRUARY 24, 2025

Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended product manager job openings in data-driven companies Looking for a job in data-driven product management ? How can Spencer benefit your company?

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Analytic Tools Data Visualization Technical Advisors User Testing 52

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. When someone gives feedback (whether negative or positive), it’s critical to follow up. An example would be sending an app store Ratings Prompt so they’ll leave you a high rating and positive review.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

The Product Guy

SEPTEMBER 27, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. This saves companies valuable time and resources. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Sachin Rekhi

JANUARY 11, 2025

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Too many companies eventually die a death of modest aspirations. Take, for example, the Bounty paper towel brand. Roger Martin knows strategy.

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User Testing Systems Review Research Software Customer Experience 78