Alchemer Mobile

NOVEMBER 21, 2022

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: . The importance of gathering mobile customer feedback.

Customer Feedback 244

Customer Feedback Feedback Software User Testing Product Research 244

Alchemer Mobile

JANUARY 17, 2019

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. But remember, the silent majority makes up ~1% of the average brand’s customer base. accordingly.

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User Testing Branding Customer Feedback Customer Experience 276

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between.

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Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

MAY 18, 2022

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Brands working in monitoring and security faced hurdles more in-line with regular marketplace patterns. Summary of Business Services Apps in 2021.

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Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

JULY 30, 2020

Picture this: Your customer is about to hit “checkout” when the whole app crashes. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely. This is where in-app mobile customer feedback comes in handy. Customers are dropping like flies and you have no idea why.

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Feedback Software User Testing Customer Feedback Analytic Tools 182

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. And the CPLU metric looks at the cost of acquiring an active user (defined here as anyone who launches your app at least three times).

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Analytic Tools Feedback Software Marketing Strategy 290

Alchemer Mobile

SEPTEMBER 3, 2021

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

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Feedback Software Messaging Customer Communications User Testing 227

Alchemer Mobile

JUNE 16, 2022

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult. For mobile app customers, providing mobile feedback tends to involve navigating to a difficult-to-find support center or responding to an email buried in their spam inbox.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

APRIL 18, 2019

A Progressive Web App (PWA) is a combination of different web technologies and browsing interfaces. In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format. When the first websites emerged in the 90s , the idea of apps didn’t exist.

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Feedback Software User Testing Customer Experience Customer Feedback 48

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Feedback Software Messaging User Testing Customer Experience 235

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Let’s jump right in. Demographic factors.

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User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

JULY 29, 2021

Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product feedback from your customers.

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Feedback Software User Testing Customer Feedback Research Software 246

Product Talk

JANUARY 24, 2024

These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.

Research Software 247

Research Software Feedback Software User Testing Customer Experience 247

Alchemer Mobile

NOVEMBER 10, 2020

quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands. In 2020, Gap Inc.’s The post Gap Inc.

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User Testing Customer Feedback Feedback Software Research Software 244

Alchemer Mobile

APRIL 6, 2021

While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. Read on for data-supported research and benchmarks Food and Drink apps should focus on in 2021 and beyond based on what was learned from a year like no other.

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Feedback Software Research Software User Testing Systems Review 243

Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.

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Feedback Software Analytic Tools Data Visualization Research Software 91

Product Talk

OCTOBER 2, 2024

Whether they face blockers from within the company, difficulty identifying and connecting with the right people, or potential interviewees who don’t show up to their scheduled sessions, the road to continuous interviewing is full of challenges to overcome. Yury Oleynik is the VP of Product Management at HiveMQ.

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Feedback Software Customer Experience Data Visualization User Testing 233

Alchemer Mobile

DECEMBER 22, 2020

While these technologies have become the norm, they weren’t always this way. As our technology has changed over the last year, so have our behaviors. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Personalization. Customer expectations have never been higher.

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Feedback Software User Testing Reporting Tools Data Visualization 245

Alchemer Mobile

MARCH 31, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?” In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

MAY 28, 2019

Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores.

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Feedback Software User Testing Customer Experience Customer Feedback 223

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. Below is a summary of our research specifically on Business Services apps.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Turn apps into listening channels.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

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Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. 2021 Engagement Benchmarks for Retail and eCommerce Apps. 2021 Engagement Benchmarks for Retail and eCommerce Apps.

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Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

APRIL 9, 2020

Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. Why is your app rating decreasing?

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021. Below is a short summary of how Utilities apps fared in 2021. Summary of Utilities apps in 2021. Shifted emotions by subcategory.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

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Travel Feedback Software Research Software Data Visualization 246

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.

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Feedback Software User Testing Research Software Customer Feedback 130

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. Technology (media creation, connectivity, etc.).

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Feedback Software Research Software Technical Review User Testing 246

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. For the average mobile app, 30-day retention falls between 15-20% ( Appsflyer and Statista , 2021).

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User Testing Feedback Software Customer Feedback Customer Experience 264

Userpilot

JUNE 5, 2024

Are you on the lookout for tools that can help you improve customer retention ? There are quite a few solutions around, so it might be difficult to find, especially as we’re not talking about one specific set of tools but rather a whole range of different solutions covering a range of use cases.

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Analytic Tools Feedback Software Research Software Reporting Tools 91

Alchemer Mobile

AUGUST 2, 2024

From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations. Brands should value loyalty because it directly correlates to customer lifetime value and drives growth through word of mouth.

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Customer Experience Analytic Tools Data Visualization Feedback Software 200

Intercom, Inc.

NOVEMBER 30, 2021

But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Juggling outdated, disjointed tools is a recipe for team burnout, customer dissatisfaction, and ultimately, churn. Strategy first, technology second. Customer support is more business-critical than ever.

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Technical Review Feedback Software Analytic Tools Reporting Tools 249

Product Talk

FEBRUARY 8, 2023

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.

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Research Software Feedback Software Analytic Tools Customer Communications 200

Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. App Retention in 2021. 30-day Retention.

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Research Software Feedback Software User Testing Data Visualization 216

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Every company says they’re “customer-centric,” but very few actually are. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy.

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User Testing Customer Experience Feedback Software Customer Feedback 257