The Product Coalition

FEBRUARY 27, 2023

Learn about how consumer companies compete for control of portions of markets by launching variants that customers love. Continue reading on Product Coalition »

Differentiation 137

Differentiation Marketing Branding Product Marketing 137

Product Innovation Educators

FEBRUARY 3, 2025

Chris’s boss, Bob Moesta at the Rewire Group, was hired by the candy company to help them decide which product to remove from the market. The company believed focusing their energy on one brand would help them compete more effectively. They decided to keep both brands and reframe their marketing.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Intercom, Inc.

NOVEMBER 25, 2019

As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Alchemer Mobile

NOVEMBER 22, 2024

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Alchemer Mobile

FEBRUARY 26, 2025

Competitive advantage Companies that actively listen to their customers across multiple channels are better equipped to stay ahead of the competition. By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. annually, compared to 3.4%

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Meanwhile, CEOs are increasingly seen as leading their companies by the stories they tell. This trend gets at a central truth: we like hearing stories.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. I went back to the company I got the camera from and learned they also had a robotic vacuum, complete with LIDAR, which I got on a Cyber Monday sale for $200. .

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Sachin Rekhi

JANUARY 11, 2025

Both from his experience as a strategic advisor at the Monitor Company to clients like Procter & Gamble, Lego, and Verizon as well as former business professor at the Rotman School of Management at University of Toronto. Too many companies eventually die a death of modest aspirations. Take, for example, the Bounty paper towel brand.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. Examples : “Make money, help the company grow, be the number one weight loss app”. No Convincing Standout Features.

Vision 334

Vision User Testing Product Research Research Software 334

Product Innovation Educators

FEBRUARY 7, 2022

Trademarks protect branding. [7:13] IP protection is valuable when your company would be hurt economically or offended if your competition were to copy your IP. First, IP protection can help you while your company is operating. Second, IP is valuable when your company is acquired. Patents protect products.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Roman Pichler

MARCH 14, 2023

Which benefits does the product create for the company developing and providing it? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Is your product still sufficiently differentiated ? What kind of product is it and what makes it stand out ?

Product Strategy 339

Product Strategy Strategy Vision Product Research 339

Product Innovation Educators

JUNE 15, 2020

So, when I discovered a new beauty brand that is in the formation process, I was excited to talk with its founder, Ginger King. She is a chemist with previous senior management roles at several large cosmetic companies. Her first product under her own brand, FanLoveBeauty, is a lip balm.

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Roman Pichler

OCTOBER 6, 2020

How will it benefit the company? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

The Product Guy

SEPTEMBER 27, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. From account creation to browsing to checkout to shipment tracking, digital is the only place customers are experiencing your brand at the moment.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Product Innovation Educators

SEPTEMBER 2, 2024

For instance, a company developing a new smartphone might use conjoint analysis to understand how much customers value different features like battery life, camera quality, or screen size. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Innovation Educators

APRIL 1, 2024

He has taken his experience and knowledge and focused it to help companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey.” The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Intercom, Inc.

MARCH 21, 2018

Companies like Amazon understand this well and are rightly famous for their “work backwards” philosophy. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it. The result is that differentiating yourself on product alone is harder than ever.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Delivering customer love starts with listening to your customers.

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product? Timeboxed Strategizing. Do they impact your product?

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Intercom, Inc.

JUNE 19, 2018

You see the character of a company when things go wrong,” Tristan recalls. Forward thinking companies are starting to make service a part of their product, with messaging at the core. 54% of consumers will try a new brand for a better service experience. You have to work with a company you can rely on.”.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Userpilot

FEBRUARY 24, 2025

Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended product manager job openings in data-driven companies Looking for a job in data-driven product management ? How can Spencer benefit your company?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. And if their support expectations aren’t met? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Intercom, Inc.

SEPTEMBER 22, 2020

He noticed that pretty much every company was leveraging spray-and-pray tactics of cold calling, mass emailing, and generic advertising. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Intercom, Inc.

MARCH 28, 2022

These three trends – ongoing digital transformation, rising consumer expectations, and the blurring of responsibilities between teams – all reveal one huge, undeniable truth: customer experience is now a top-line concern for all companies. But this is where many companies are struggling. And if their service expectations aren’t met?

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

The Product Guy

MARCH 16, 2018

Having no formal product management training, I found myself inheriting three products areas in the span of six months as my company continued to reorganize. Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246