Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
Intercom, Inc.
AUGUST 10, 2021
Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.
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Alchemer Mobile
AUGUST 5, 2020
Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.
The Product Guy
NOVEMBER 5, 2024
Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Intercom, Inc.
NOVEMBER 9, 2022
As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building reliable features that can quickly return their investments and increase profits. Liam Geraghty: How could an established company safeguard against this kind of disruption?
Alchemer Mobile
MARCH 8, 2022
“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map.
Speaker: Bryan Horn, Founder, CS Solutions
If you've ever called a bank, cable company, or organization that thinks it's "too big to fail", you've probably run the customer service gauntlet: you start off with a seemingly simple request, and you call the customer service line. Why employee empowerment is a proven ROI and will create lasting customers of your brand.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
Brands that connect with customers on a personal, emotional level will be more successful than others. Learn how to humanize your brand by embracing empathy, creativity and compassion to drive real results. Join Rhonda Basler, Marketing Director of Hallmark Business Connections, to make your brand genuine and make it stick.
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
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Every company is either an experience company today or will need to reinvent themselves to become one. An early believer in the power of experience, Cadillac looked outside of the automotive industry to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world.
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Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it. The criteria you should use to vet available data sources.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company. That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration. And do all of this while reducing the ever increasing cost and complexity of customer care.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches. In this webinar, Brittney will cover: A range of techniques for gathering customer feedback.
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