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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Userpilot hosts industry-relevant webinars to raise brand awareness. HubSpot offers certifications as part of its marketing materials. An example of a goal can be increasing brand awareness, driving product expansion , or boosting new feature adoption. Certifications as a product marketing strategy.

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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Certification : You will then need to get certified as a product marketing manager. The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Certification : You will then need to get certified as a product marketing manager.

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Best Resources for Retention Specialists

Userpilot

Consider certifications in customer service, customer experience management, or specialized programs like Subscription Success Certification (SSC) or Professional in Customer Retention (PCR) to enhance your expertise. Their articles are known for being informative, engaging, and backed by data-driven insights.

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How to Become a Customer Insights Manager [+Tools and Resources]

Userpilot

Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service. CompTIA Analytics Analyst (CSA+) : This certification validates your foundational knowledge of data analysis concepts, data mining, and data visualization.

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How to Become a Retention Specialist [+Tools and Resources]

Userpilot

Supplement this with online courses or certifications, and consider internships to gain practical experience. Online Courses and Certifications : Platforms like Coursera, Udemy, and LinkedIn Learning offer retention specialist courses and certifications.

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Best Resources for Customer Engagement Managers

Userpilot

The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing. Change Management Certifications : (Prosci, APMG, etc.) If change management is a significant aspect of your role, these certifications can be valuable.

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How to Become a Customer Engagement Manager [+Tools and Resources]

Userpilot

Obtain Certifications (Optional) : While not always required, certifications like Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) can demonstrate your knowledge and expertise. Change Management Certifications : (Prosci, APMG, etc.) Staying updated on industry trends is also crucial.