Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 71

User Testing Research Software Market Research Product Research 71

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s dive in!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

B2B 91

B2B Analytic Tools Feedback Software Data Visualization 91

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 92

B2B User Testing Research Software Analytic Tools 92

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs. Encourage positive word-of-mouth through referral programs. Use case studies to illustrate your product features and benefits.

Data Visualization 80

Data Visualization User Testing Customer Feedback Analytic Tools 80

UX Studio

APRIL 29, 2019

This case study reports on how we helped optimise their search engine. In this UX case study, we cover the story of updating the search function of Campanda, including our research and design process, and the specifics learnings we made during this project. Did you enjoy this case study? So, let’s dive in!

UX 63

UX Engineering User Testing Reporting Tools 63

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 86

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 86

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. MozCon marketing conference. That’s the magic of a well-crafted product ad.

Feedback Software 80

Feedback Software Analytic Tools Research Software Advertising 80

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. We gathered information about the market, the product and the users. Market analysis and product research. that it fits the design rules and the branding.

User Testing 96

User Testing UX Research Software Product Research 96

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 94

Analytic Tools Research Software Feedback Software Customer Experience 94

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 87

Feedback Software Research Software Marketing User Testing 87

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 82

Research Software Analytic Tools Feedback Software Data Visualization 82

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Data Visualization Research Software Feedback Software 52

The Product HQ

JUNE 20, 2024

One of the most critical components of product management is product marketing. Product marketers play a crucial role in new product development and product launches. To do that, you need to have the right product marketing interview questions. Product marketing managers and marketers usually work at the same level.

Product Marketing 40

Product Marketing Marketing Onboarding KPIs Customer Experience 40

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 111

Generative AI Data Visualization Reporting Tools Research Software 111

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 86

Feedback Software Analytic Tools B2B Embedded Analytics 86

DISQO

JUNE 5, 2018

We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. Perhaps more than ever before though, LendingTree is at a crossroads. That’s LendingTree to a tee.”.

User Testing 53

User Testing Customer Feedback Data Visualization Research Software 53

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline.

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

The Product HQ

JUNE 20, 2024

During an interview for a data science or data product manager position, you have to face several tough questions. Credits: Clootrack Emphasize possible reasons such as: Products no longer solve customer pain points Prices are too high Competitors offer superior products Brand identity does not connect with the target audience 3.

Data Visualization 52

Data Visualization User Testing Onboarding KPIs Product Research 52

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Create communities around your brand to connect directly with customers. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. Host webinars to educate and interact with your audience.

User Testing 91

User Testing Feedback Software Research Software Analytic Tools 91

Mixpanel

APRIL 18, 2024

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. We have a wide range of user types, from marketers to engineers to product managers and more. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

AUGUST 28, 2024

Here’s a roadmap to get you started: Gain Relevant Education : A bachelor’s degree in business, marketing, management, or a related field is typically required. Build Relevant Experience : Most customer engagement manager positions require 6-8 years of experience in project management, client relations, or business development.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

DISQO

JUNE 5, 2018

We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. Perhaps more than ever before though, LendingTree is at a crossroads. That’s LendingTree to a tee.”.

User Testing 40

User Testing Customer Feedback Product Research Data Visualization 40

DISQO

JUNE 5, 2018

We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. Perhaps more than ever before though, LendingTree is at a crossroads. That’s LendingTree to a tee.”.

User Testing 40

User Testing Customer Feedback Product Research Data Visualization 40

Userpilot

JULY 18, 2022

In other words, it’s an ongoing positive relationship between a customer and a company. They are happy to advocate for your brand and recommend you to others. You can identify patterns that will help you understand what causes customers to be loyal to your brand. What is customer loyalty in SaaS? CSAT survey by Hubspot.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Customer Experience 88

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 77

Analytic Tools Research Software Data Visualization Onboarding KPIs 77

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises. Common types of personas Each type of persona serves a specific purpose in user research and marketing.

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. This is a guest post from Ab hinaw Kumar.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

JULY 7, 2024

Customer journey touchpoints are elements of the customer journey in which the customer interacts with the brand or product. Loyalty : the customer appreciates the value of the product and the positive change it brings and isn’t likely to switch to competing solutions. Company details (size, target market, goals).

User Testing 64

User Testing Data Visualization Analytic Tools Customer Experience 64

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97