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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Case study: Resolution Bot. Support teams get a lot of repeated inbound questions, which get tedious to answer. I think the ups and downs of that year – the things we are proud of, and the things we messed up – provide a good case study for how to approach an ML project.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195
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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. HubSpot gives a platform to its customers at Inbound conference. Explore other Userpilot’s case studies. Explore other Userpilot’s case studies.

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. Read his full case study here.

Webinar 192
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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Userpilot hosts industry-relevant webinars to raise brand awareness. Userpilot shares case studies as part of its product campaigns. An example of a goal can be increasing brand awareness, driving product expansion , or boosting new feature adoption. These case studies typically highlight: Customer challenges.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Outbound vs. Inbound. Inbound and Outbound Success Stories. The most common content marketing assets are: Blogs Whitepapers Case studies Videos Infographics Webinars Software demos Customer Testimonials. You need to cover with your content all organic searches related to your brand name. Content Marketing.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Narrow down your target audience.

B2B 105