Digital Transformation Case Studies: 3 Successful Brand Examples
Amplitude
AUGUST 7, 2024
Explore digital transformation case studies through the lens of three successful brands—Walmart, Ford, and Anheuser-Busch InBev.
Branding Case Study Examples 
Digital Transformation Case Studies: 3 Successful Brand Examples
Amplitude
AUGUST 7, 2024
Explore digital transformation case studies through the lens of three successful brands—Walmart, Ford, and Anheuser-Busch InBev.
Branding 
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PM Branding: Building Your Personal Brand as a Product Manager
The Product Guy
NOVEMBER 5, 2024
Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
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UX Case Study: DJ Lani Love’s website redesign
UX Planet
APRIL 7, 2024
Background With 19k Twitch followers, 8k+ Instagram followers, and partnerships with countless high-profile brands, DJ Lani Love is a prolific DJ with a vast following across the world. I learned that she wanted to attract more deals with luxury brands, particularly in fashion. I asked her to send a few examples of websites she liked.
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10 Product Differentiation Examples From Famous Brands For Inspiration
Userpilot
JULY 16, 2024
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
Funnel Analysis Examples and Case Studies in 5 Industries
Amplitude
SEPTEMBER 21, 2020
In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step. In this case, you need to improve awareness of the value of your paid features. Case Study: 8x8’s Jitsi.org. Case Study: MINDBODY. Case Study: Rappi. Case Study: QuickBooks.
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Case Study: Launching PayMe from HSBC
Mind the Product
APRIL 16, 2020
For example, a group of friends would go for dinner, then one person would pick up the bill. However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. The post Case Study: Launching PayMe from HSBC appeared first on Mind the Product. Conclusion.
How information architecture define your brand positioning?
UX Planet
MAY 29, 2024
Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. Here is a case study from IKEA: IKEA's home page Users are able to filter furniture based on both product type and room where it it will be placed. What is information architecture?
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8 Customer-Led Marketing Examples to Inspire Your Strategy
Userpilot
SEPTEMBER 9, 2024
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.
Creating Solutions for COVID-19 Frontliners – a Case Study
Mind the Product
APRIL 26, 2020
For those researchers, it was like having a brand new recipe to cook, without knowing most of the ingredients. For example, as more content on coronavirus detection is published, it will be added to the Protocol Overviews. If you have a story or case study to share, we’d love to hear from you.
How Uniregistry Used Smoke Testing in Product Validation: A Case Study
Mind the Product
FEBRUARY 13, 2020
This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). example: Advanced Website Builder (click to enlarge).
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Messaging Strategies: How to Build One + Examples
Userpilot
SEPTEMBER 30, 2024
A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. User persona example.
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Case Study: Basecamp’s Shape Up From a Product Manager’s Perspective
The Product Coalition
AUGUST 17, 2021
Our customers wanted to be able to easily see which categories or brands are being promoted by what campaigns, ad sets, and ads. The solution Thanks to the prototype in Google Data Studio, I knew that our core user persona (ad buyer) wants to view which campaigns sell what product categories and brands. Thanks for reading!
Funnel Analysis Examples and Case Studies in 5 Industries
Amplitude
SEPTEMBER 21, 2020
In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step. In this case, you need to improve awareness of the value of your paid features. Case Study: 8×8’s Jitsi.org. Case Study: MINDBODY. Case Study: Rappi. Case Study: QuickBooks.
Branding in the Age of Generative AI
freshtrax
MARCH 28, 2024
The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.
How Bloom & Wild made customer experience more thoughtful: A Case Study
Mind the Product
MARCH 2, 2020
Mark Warman MP even spoke about it in Parliament, using Bloom & Wild as an example to challenge more businesses to think about the way they speak to their customers around sensitive occasions. We’ve also started to see the impact of this change ripple out to other brands.
12 Great Examples of UX Writing to Inspire Your Designs
UX Planet
OCTOBER 8, 2024
To make sure your product’s content and your users’ experience do not fall prey to the latter, we have created this list of 12 world-class UX writing examples. Before we dive deep into our hand-picked examples, let us clear the basics. It is the UX designer’s job to help the brand and product avoid the latter fate.
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How Generative AI is Opening Up New Horizons for Branding Strategies
freshtrax
FEBRUARY 9, 2024
The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.
How to Conduct a Brand Research – Practical Guide with a Case Study
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.
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Product Marketing Strategy: Definition, Steps, and Examples
Userpilot
AUGUST 1, 2024
In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. In this case, you’ll need an in-app messaging platform to convey your message and a copy that encourages engagement. Let’s dive in!
7 Product Advertising Examples to Inspire Your Next SaaS Campaign
Userpilot
AUGUST 30, 2024
In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1. Creates humorous and viral content on TikTok that resonates with broad audiences, boosting brand awareness.
E-commerce UX Case Study: Société Store
UX Studio: Product Management
FEBRUARY 20, 2018
In this case study, I share with you the story of designing a high-end fashion store. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. Want to know more about our designer brands? The client. Thanks for reading!
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Product-Led SEO: What It Is and How It Works (+Examples)
Userpilot
JULY 27, 2024
This guide will help you unlock these benefits, offering tips to perfect your product-led SEO strategy, with examples on implementation, too. The advantages of an organic growth strategy include increased high-quality traffic, brand visibility, search engine rankings, user trust , and better conversion rates. Cost-effective solution.
8 Persona Examples For Creating Ideal Personas
Userpilot
JULY 17, 2024
The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas. User persona example.
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Creating an Accessible Website for Europe’s Oldest Eye Hospital Charity: a Case Study
Mind the Product
MAY 6, 2020
At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. The Approach.
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How to Attract Newbies to The Sophisticated Investment World. A UI/UX Case Study
The Product Coalition
OCTOBER 13, 2020
Using a real-project example, the Purrweb team explains how UI/UX design can simplify investments for newbies. Using the copy-trading platform Fintarget as an example, I will tell you how UI/UX design can simplify investments for newbies. This case study is helpful for: Product managers and marketers of large companies?—?as
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Product-Led Content Marketing: Definition, Process, and Examples
Userpilot
JANUARY 26, 2024
More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.
MarTech Stack Examples and Tools For SaaS Companies
Userpilot
JULY 23, 2024
Are you in need of some MarTech stack examples to inspire your own? We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics. Examples include SEMrush and Moz. Examples include Marketo and MailChimp.
Free Trial VS Paid Trial: When to Switch Your Model [Ahrefs & Surfer SEO Case Study]
Userpilot
MARCH 5, 2021
Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. This article will discuss the benefits of switching to a paid trial and go over when it applies to certain business cases. Examples of successful paid trial companies. Source: ImgFlip.com. Table of Contents.
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Content marketing vs Product marketing: What’s the difference? [Examples included]
Userpilot
MARCH 28, 2022
And examples your company can use for inspiration. Some common product marketing materials include product landing pages, case studies, in-product marketing using modals, slideouts, tooltips, etc. This helps you relate with your customers properly and lets them understand what type of brand you are.
A New Way To Delegate And Split Expenses: Fintech UX Case Study
UX Studio
JUNE 27, 2018
In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. Delegating the full bill can come in handy, for example, when you forward the payment request to your company’s finance person who could pay your airfare for your next business trip. Weekly schedule.
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5 Best Product Messaging Examples for SaaS
Userpilot
MARCH 18, 2022
In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. This is important when creating your product brand messaging because. Let’s get started! How do you write product messaging?
Business Website Design: How To Make It Awesome? (UX Case Study)
UX Studio: Product Management
MAY 23, 2018
Below, you can see some examples of the moodboards we came up with for TRIGO. that it fits the design rules and the branding. The last part featured in case the developers wanted to modify the design. UX Case Study) appeared first on UX Studio. Final touches. So, stay tuned!
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9 Growth Initiatives for Successful Companies [With Examples]
Userpilot
OCTOBER 26, 2023
Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise. Figma developing Figjam is a prime example of product development. Let’s look at a few examples from market-leading SaaS products.
9 User Onboarding Strategies to Increase Customer Lifetime Value
Userpilot
OCTOBER 28, 2024
For example, let’s say your team is developing new project management software for small- to medium-sized businesses. For instance, here is how you can personalize an onboarding checklist based on your customers’ JTBDs: ‹ › Onboarding personalization example. Determine user roles to tailor their experiences.
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NPS Survey Template: Best Practices and Examples
Userpilot
MARCH 23, 2023
It saves you time, ensures consistency, and enables easy customization to fit your unique needs and branding. Identify promoters and turn them into brand advocates : NPS surveys help you pinpoint your most loyal enthusiasts and make them proud brand ambassadors. ” Asking if your product truly met their needs.
16 Best Product Marketing Campaigns To Inspire Your Own
Userpilot
JULY 29, 2024
Successful product marketing examples to inspire you: Userpilot reaches its target customers through product-led content. Userpilot hosts industry-relevant webinars to raise brand awareness. Userpilot shares case studies as part of its product campaigns. HubSpot offers certifications as part of its marketing materials.
Your Ultimate Guide to B2B Loyalty Programs [With Examples]
Userpilot
MAY 20, 2024
B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. For example, your SaaS provider might offer additional features or complementary services to enhance your overall experience and efficiency.
How to Digitize Customer Experience For Your Product: Best Practices and Examples
Userpilot
NOVEMBER 20, 2022
Build a knowledge base of self-service support content, including help articles, video tutorials and case studies. You should digitize the customer experience because today’s customers expect to have digital experiences when interacting with any brand. Example of a customer journey map.
15 Winning Customer Retention Examples to Power Up Your Strategy
Userpilot
OCTOBER 4, 2022
Looking for some customer retention examples to inspire your strategy? In this article, we handpicked retention examples from some of the most successful SaaS companies in the world. Examples of customer retention from inspiring brands: Slack uses a simple onboarding process to engage customers and drive product activation.
16 Customer Acquisition Strategies To Increase Conversion Rates
Userpilot
JANUARY 8, 2024
By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. Potential users will see themselves in the case studies and be encouraged to use your solution. FixDex uses LinkedIn ads as a customer acquisition strategy.
Design Monthly Vol. 8
UX Planet
FEBRUARY 26, 2024
It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? For example: “Portfolio inspiration” 1. I highly recommend brand designers read pretty much all of his books (especially ‘The Brand Gap’). Worldpackers App: A Product Design Case Study 10.
How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri
Userpilot
AUGUST 12, 2024
Messaging and positioning compose your brand identity. A good way to do this is to share case studies and testimonials. User persona example. A good resource for learning how to improve your messaging strategy from real-life examples is “Do you even resonate” by Peep Laja. Enhanced value perception.
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Customer Education Examples to Ensure User Growth in SaaS
Userpilot
JANUARY 14, 2023
Examining the right customer education examples can help you improve your customer education program and the overall customer experience. Successful customer education program examples in SaaS. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Interactive walkthrough example.
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