Digital Transformation Case Studies: 3 Successful Brand Examples
Amplitude
AUGUST 7, 2024
Explore digital transformation case studies through the lens of three successful brands—Walmart, Ford, and Anheuser-Busch InBev.
Branding Case Study Examples 
Digital Transformation Case Studies: 3 Successful Brand Examples
Amplitude
AUGUST 7, 2024
Explore digital transformation case studies through the lens of three successful brands—Walmart, Ford, and Anheuser-Busch InBev.
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The AI Superhero Approach to Product Management
How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy
Driving Responsible Innovation: How to Navigate AI Governance & Data Privacy
7 Essential Criteria for Choosing the Right Payments Partner
Trending Sources
UX Case Study: DJ Lani Love’s website redesign
UX Planet
APRIL 7, 2024
Background With 19k Twitch followers, 8k+ Instagram followers, and partnerships with countless high-profile brands, DJ Lani Love is a prolific DJ with a vast following across the world. I learned that she wanted to attract more deals with luxury brands, particularly in fashion. I asked her to send a few examples of websites she liked.
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115 Webinars
The AI Superhero Approach to Product Management
How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy
Driving Responsible Innovation: How to Navigate AI Governance & Data Privacy
7 Essential Criteria for Choosing the Right Payments Partner
Funnel Analysis Examples and Case Studies in 5 Industries
Amplitude
SEPTEMBER 21, 2020
In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step. In this case, you need to improve awareness of the value of your paid features. Case Study: 8x8’s Jitsi.org. Case Study: MINDBODY. Case Study: Rappi. Case Study: QuickBooks.
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8 Customer-Led Marketing Examples to Inspire Your Strategy
Userpilot
SEPTEMBER 9, 2024
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.
How information architecture define your brand positioning?
UX Planet
MAY 29, 2024
Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. Here is a case study from IKEA: IKEA's home page Users are able to filter furniture based on both product type and room where it it will be placed. What is information architecture?
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Creating Solutions for COVID-19 Frontliners – a Case Study
Mind the Product
APRIL 26, 2020
For those researchers, it was like having a brand new recipe to cook, without knowing most of the ingredients. For example, as more content on coronavirus detection is published, it will be added to the Protocol Overviews. If you have a story or case study to share, we’d love to hear from you.
Branding in the Age of Generative AI
freshtrax
MARCH 28, 2024
The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.
Case Study: Basecamp’s Shape Up From a Product Manager’s Perspective
The Product Coalition
AUGUST 17, 2021
Our customers wanted to be able to easily see which categories or brands are being promoted by what campaigns, ad sets, and ads. The solution Thanks to the prototype in Google Data Studio, I knew that our core user persona (ad buyer) wants to view which campaigns sell what product categories and brands. Thanks for reading!
Funnel Analysis Examples and Case Studies in 5 Industries
Amplitude
SEPTEMBER 21, 2020
In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step. In this case, you need to improve awareness of the value of your paid features. Case Study: 8×8’s Jitsi.org. Case Study: MINDBODY. Case Study: Rappi. Case Study: QuickBooks.
How Generative AI is Opening Up New Horizons for Branding Strategies
freshtrax
FEBRUARY 9, 2024
The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.
How to Conduct a Brand Research – Practical Guide with a Case Study
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.
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Product Marketing Strategy: Definition, Steps, and Examples
Userpilot
AUGUST 1, 2024
In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. In this case, you’ll need an in-app messaging platform to convey your message and a copy that encourages engagement. Let’s dive in!
7 Product Advertising Examples to Inspire Your Next SaaS Campaign
Userpilot
AUGUST 30, 2024
In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1. Creates humorous and viral content on TikTok that resonates with broad audiences, boosting brand awareness.
Product-Led SEO: What It Is and How It Works (+Examples)
Userpilot
JULY 27, 2024
This guide will help you unlock these benefits, offering tips to perfect your product-led SEO strategy, with examples on implementation, too. The advantages of an organic growth strategy include increased high-quality traffic, brand visibility, search engine rankings, user trust , and better conversion rates. Cost-effective solution.
8 Persona Examples For Creating Ideal Personas
Userpilot
JULY 17, 2024
The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas. User persona example.
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5 Best Product Messaging Examples for SaaS
Userpilot
MARCH 18, 2022
In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. This is important when creating your product brand messaging because. Let’s get started! How do you write product messaging?
9 Growth Initiatives for Successful Companies [With Examples]
Userpilot
OCTOBER 26, 2023
Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise. Figma developing Figjam is a prime example of product development. Let’s look at a few examples from market-leading SaaS products.
Business Website Design: How To Make It Awesome? (UX Case Study)
UX Studio: Product Management
MAY 23, 2018
Below, you can see some examples of the moodboards we came up with for TRIGO. that it fits the design rules and the branding. The last part featured in case the developers wanted to modify the design. UX Case Study) appeared first on UX Studio. Final touches. So, stay tuned!
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16 Best Product Marketing Campaigns To Inspire Your Own
Userpilot
JULY 29, 2024
Successful product marketing examples to inspire you: Userpilot reaches its target customers through product-led content. Userpilot hosts industry-relevant webinars to raise brand awareness. Userpilot shares case studies as part of its product campaigns. HubSpot offers certifications as part of its marketing materials.
NPS Survey Template: Best Practices and Examples
Userpilot
MARCH 23, 2023
It saves you time, ensures consistency, and enables easy customization to fit your unique needs and branding. Identify promoters and turn them into brand advocates : NPS surveys help you pinpoint your most loyal enthusiasts and make them proud brand ambassadors. ” Asking if your product truly met their needs.
Your Ultimate Guide to B2B Loyalty Programs [With Examples]
Userpilot
MAY 20, 2024
B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. For example, your SaaS provider might offer additional features or complementary services to enhance your overall experience and efficiency.
15 Winning Customer Retention Examples to Power Up Your Strategy
Userpilot
OCTOBER 4, 2022
Looking for some customer retention examples to inspire your strategy? In this article, we handpicked retention examples from some of the most successful SaaS companies in the world. Examples of customer retention from inspiring brands: Slack uses a simple onboarding process to engage customers and drive product activation.
16 Customer Acquisition Strategies To Increase Conversion Rates
Userpilot
JANUARY 8, 2024
By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. Potential users will see themselves in the case studies and be encouraged to use your solution. FixDex uses LinkedIn ads as a customer acquisition strategy.
How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri
Userpilot
AUGUST 12, 2024
Messaging and positioning compose your brand identity. A good way to do this is to share case studies and testimonials. User persona example. A good resource for learning how to improve your messaging strategy from real-life examples is “Do you even resonate” by Peep Laja. Enhanced value perception.
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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)
freshtrax
AUGUST 21, 2023
There are cases of this where brands have successfully connected a fan base to the promotion of their services and products to develop new customers. For example, recently the world-famous luxury brand LOEWE collaborated with Studio Ghibli ‘s anime, and BURBERRY collaborated with the manga “Blue Period.”
Design Monthly Vol. 8
UX Planet
FEBRUARY 26, 2024
It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? For example: “Portfolio inspiration” 1. I highly recommend brand designers read pretty much all of his books (especially ‘The Brand Gap’). Worldpackers App: A Product Design Case Study 10.
Customer Education Examples to Ensure User Growth in SaaS
Userpilot
JANUARY 14, 2023
Examining the right customer education examples can help you improve your customer education program and the overall customer experience. Successful customer education program examples in SaaS. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Interactive walkthrough example.
Mobile UX Design Case Study: How We Built An MVP For Wattler
UX Studio: Product Management
DECEMBER 5, 2017
Brand persona workshop. We took examples of well-known apps that also handle data so we could provide familiar looks and logic. We discovered two kinds of personas: those who keep track of their consumption (yes, some conscientious people do!) and those who need awareness education. Finding the right design.
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Lenny Rachitsky
JULY 21, 2024
He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. For example, both high-touch and no-touch hotel check-ins can be excellent experiences.
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Case study: How Alpha enables LendingTree to improve speed-to-insight and make smarter product decisions
DISQO
JUNE 5, 2018
We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. He points to numerous examples of feature ideas that engineers had sized as an “XL”, meaning they’d take 6-8 weeks to develop.
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10 SaaS Knowledge Base Examples and Best Tools to Build Yours
Userpilot
MARCH 3, 2022
Looking for SaaS knowledge base examples? In this article, we’re going to look at ten excellent SaaS knowledge base examples and look to reverse-engineer some valuable tactics you can use when creating your knowledge base for self-service support. Postfity’s resource center is a great example. Case studies.
Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster
DISQO
DECEMBER 30, 2017
Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We can test and align ourselves with consumer expectations,” Nwokah says, pointing to a recent example involving a web portal. “We
Michael Porter on Developing a Compelling Strategy
Sachin Rekhi
AUGUST 26, 2024
Take for example the fast food market. Take for example Southwest, which offered a distinctive value proposition of extremely low fares compared to rivals. For example, Southwest doesn't follow the traditional hub-and-spoke model of rivals, which is necessary to enable customers to fly anywhere.
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Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster
DISQO
DECEMBER 30, 2017
Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We can test and align ourselves with consumer expectations,” Nwokah says, pointing to a recent example involving a web portal. “We
Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster
DISQO
DECEMBER 30, 2017
Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We can test and align ourselves with consumer expectations,” Nwokah says, pointing to a recent example involving a web portal. “We
Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster
DISQO
DECEMBER 30, 2017
Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We can test and align ourselves with consumer expectations,” Nwokah says, pointing to a recent example involving a web portal. “We
15 Customer Intimacy Best Practices and Tips For B2B Companies
Userpilot
OCTOBER 16, 2022
Create case studies with relatable problems that attract good-fit customers. Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Usually, from a scale of 0 to 10.
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Case study: How Alpha enables LendingTree to improve speed-to-insight and make smarter product decisions
DISQO
JUNE 5, 2018
We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. He points to numerous examples of feature ideas that engineers had sized as an “XL”, meaning they’d take 6-8 weeks to develop.
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Case study: How Alpha enables LendingTree to improve speed-to-insight and make smarter product decisions
DISQO
JUNE 5, 2018
We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. He points to numerous examples of feature ideas that engineers had sized as an “XL”, meaning they’d take 6-8 weeks to develop.
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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?
Userpilot
JANUARY 3, 2023
You can convert qualified leads into customers and brand advocates with the right qualification strategy. Create case studies to social proof the success of existing customers. Creating case studies to showcase client success can make you more trustworthy. User persona example. The customer gap.
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10 Product Differentiation Examples From Famous Brands For Inspiration
Userpilot
JULY 16, 2024
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
Customer Segmentation for Growth Hacking
Piyanka Jain
MAY 13, 2020
Let’s look at this in more detail with an example. EY sends one set of branded matched-up work attire every month for $39.99/month For example, you may choose the color, style, and age to segment your base. If you segmented your base on these three dimensions, each with three levels, you would get 27 segments, for example.
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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices
Userpilot
APRIL 3, 2024
In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. User persona example. Case studies. Checklists.
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