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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.

Branding 293
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Case Study: Launching PayMe from HSBC

Mind the Product

For example, a group of friends would go for dinner, then one person would pick up the bill. However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. The post Case Study: Launching PayMe from HSBC appeared first on Mind the Product. Conclusion.

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How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). example: Advanced Website Builder (click to enlarge).

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

For those researchers, it was like having a brand new recipe to cook, without knowing most of the ingredients. For example, as more content on coronavirus detection is published, it will be added to the Protocol Overviews. If you have a story or case study to share, we’d love to hear from you.

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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.

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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step. In this case, you need to improve awareness of the value of your paid features. Case Study: 8x8’s Jitsi.org. Case Study: MINDBODY. Case Study: Rappi. Case Study: QuickBooks.

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How Bloom & Wild made customer experience more thoughtful: A Case Study

Mind the Product

Mark Warman MP even spoke about it in Parliament, using Bloom & Wild as an example to challenge more businesses to think about the way they speak to their customers around sensitive occasions. We’ve also started to see the impact of this change ripple out to other brands.