DISQO

DECEMBER 30, 2017

Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”.

Feedback Software 40

Feedback Software User Testing Healthcare Systems Review 40

Userpilot

MARCH 6, 2024

For example, at the Retention stage, you could track the churn rate and CSAT. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them. A good example is driving customer expansion with upsells and cross-sells only when the user has adopted the product and is ready to upgrade.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 2, 2022

For example, ClickUp lets users customize the product UI to show/hide features that are relevant to them. For example, start a weekly newsletter discussing the latest news or trends in your industry. Feature request form example from Userpilot. Differentiate your product through customization.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

The Product Coalition

SEPTEMBER 3, 2019

It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV. Failing examples are siloed to channel.

User Testing 60

User Testing UX Product Research Technical Review 60

Product Innovation Educators

APRIL 13, 2018

8 brand management principles successful product managers should know. (1) 1) Know Who Your Brand Is. (2) 2) Differentiate Yourself. (3) 4) Shape Your Brand. (5) A favorite example of mine is GE Appliances innovation lab, First Build. 3) Define Your Consumer Base. (4) 5) Keep It Consistent. (6) 6) Be Flexible. (7)

Agile 48

Agile Product Management Product Manager Differentiation 48

Department of Product

JULY 29, 2022

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mind the Product

MAY 5, 2020

For example, clean and simple page layouts, straightforward use of language, options for audio description and closed captions on video, good colour contrast, the ability to increase font size, or change the colours on the page. Take Facebook’s accessibility features , for example. Drives innovation. By Emily Tate.

Reporting Tools 114

Reporting Tools Research Software Product Management Product Manager 114

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. For example, if your product is not 95% self-serve, such claims in marketing materials might backfire. But it should be. Keep looking for them.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Amplitude

DECEMBER 6, 2020

Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. For example: Creating customized cohorts of current customers who took a critical action —such as making a repeat purchase or upgrading their subscription—is a powerful way to identify valuable leads.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

OCTOBER 28, 2020

For example, you can require a user to complete a text field, or go to another page in your app before moving on. Userpilot has a wide range of one-click integrations, for example with Intercom, Amplitude, Heap, Segment etc. Small companies with minimal budgets may be better off with a cheaper tool, like Helphero for example.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Modus Create

MARCH 18, 2020

We wished it were possible to say: “According to my brand new crystal ball, we should start developing The-Perfect-Product in Q1 and launch in Q4. The category is already commoditized, has no innovation left, and lacks any differentiators besides price. A Short Case Study and How To Example. The Grave Door ?

Artificial Inteligence 75

Artificial Inteligence Analytic Tools Reporting Tools Research Software 75

Mind the Product

MAY 6, 2020

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. The Approach.

User Testing 92

User Testing Data Visualization Product Research Research Software 92

ProductPlan

OCTOBER 3, 2019

For example, take Kmart’s product strategy from earlier this decade: “To thrive as a mass merchandising company that offers customers quality products through a portfolio of exclusive brands and labels.” Segway is a great example of this. Their pedestrian people-mover was amazing (and amazingly expensive) tech.

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

Intercom, Inc.

DECEMBER 13, 2018

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. What’s your differentiator? For example, we launched at AstraZeneca (a large pharmaceutical company) six months ago. We literally grow one company at a time.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. What Are the Benefits of the Blue Ocean Strategy?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Intercom, Inc.

MARCH 12, 2020

Take chatbots, for example. And just in case their issues go beyond a bot’s capabilities, it’s important to get them in touch with a real person as soon as possible. And when I started to read these initial books I found, I said, “I can relate to so many of these examples, because I saw that around me as I was growing up.”

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. What Are the Benefits of the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userzoom

APRIL 23, 2020

For example, remind them of the cost of the necessary rework to fix the problems and how it has affected customers’ loyalty, happiness, and perception of the brand. Question: In the case study, Rima mentioned: How are these studies defining UX? Does it include research? Are those top box scores?

Webinar 83

Webinar Product Research User Testing UX 83

The Product Coalition

NOVEMBER 16, 2020

Photo by Ryan Quintal on Unsplash This is the second part of a case study regarding Soundcloud’s content categorization and exploration of strategic opportunities. Liked tracks could be treated as a playlist and we could also have “Liked Mixes” and “Liked Podcasts” as we now differentiate the content.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.”

Research Software 64

Research Software Analytic Tools Transportation Feedback Software 64

The Product Coalition

MAY 11, 2022

From user problems to customer problems In enterprise software, you differentiate between the ones who buy your product (i.e., Therefore, Ben and Blair differentiate between customer and user problems. To provide this focus, Ben and Blair, for example, propose establishing core tenets together with Product Design.

Enterprise 115

Enterprise User Testing Feedback Software Technical Advisors 115

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.). Activation.

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

Mind the Product

APRIL 12, 2017

JB: We’ve had a number of times we’ve done this – for example, when we were thinking about providing single sign-on (SSO) options within our app, we added an initiative around it on our roadmap. Or, who has a brand (don’t build your own CRM when customers know Salesforce)? Andre Piazza. Senior Product Marketing Manager.

Reporting Tools 121

Reporting Tools Feedback Software User Testing Customer Experience 121

ProductPlan

OCTOBER 25, 2018

Read up on how successful brands capitalized on excitement features and learn how you can come up with your own excitement features. A Case Study in Excitement Features. Here are a few more examples of creative ways businesses capitalized on excitement features. Each example is from a completely different industry.

Customer Experience 53

Customer Experience Research Software User Testing User Friction 53

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.). Activation.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Business of Software Conference

JULY 7, 2021

We have more collateral to share than ever before, our salespeople are supported not only by marketing teams to drive engagement and lead generation, but also sales enablement teams to help ensure that they always have the right examples, user cases, demos, decks and proposal templates. I could go on, but you get the picture.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

Userpilot

OCTOBER 25, 2022

For self-service, the option to create in-app Resource Centers for your new clients with multimedia content hubs, knowledge base articles, video tutorials, and case studies would be great. There you only have a small range of features available – all with the UserGuiding watermark/branding. videos, in-app flows, chat, and more).

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

eG Innovations

APRIL 12, 2022

Examples of prominent payment gateways include PayPal, Stripe , and Square. Within the context of these complex and dynamically scaling systems, it is critical to differentiate third-party service issues such as those with payment gateways from issues within your own applications or those associated with a cloud supplier.

Reporting Tools 52

Reporting Tools Data Visualization Research Software Customer Experience 52

eG Innovations

APRIL 12, 2022

Examples of prominent payment gateways include PayPal, Stripe , and Square. Within the context of these complex and dynamically scaling systems, it is critical to differentiate third-party service issues such as those with payment gateways from issues within your own applications or those associated with a cloud supplier.

Reporting Tools 52

Reporting Tools Data Visualization Research Software Customer Experience 52

Intercom, Inc.

JULY 23, 2020

Another example would be as a CEO. And when you go to business schools, you’re just primarily learning through a bunch of case studies. How do you differentiate yourself from the other companies? That’s such a great example of how most companies have to find a way to stand out and break through the pack.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199