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How information architecture define your brand positioning?

UX Planet

Users will not return to your product if it takes them too long to navigate or understand, so UX researches would look at user behaviours and other datas to try and understand user’s mental model in order to create a good IA. How information architecture define your brand positioning?

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Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

Userpilot

A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. This stage is thus about brand building. Awareness stage.

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Customer Loyalty Analytics: How To Collect Analytics Data and Drive Retention in SaaS?

Userpilot

Analyzing customer loyalty helps you identify patterns to boost loyalty, improve customer experiences , and increase your Customer Lifetime Value. They are happy to advocate for your brand and recommend you to others. What is customer loyalty analytics? Understand patterns of customer loyalty.

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8 Ways to Provide After-Hours Support in SaaS

Userpilot

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. You should offer after-hours customer support so that you can stay connected with customers 24/7, improving their customer experience.

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Product Marketing Manager Job Description and Templates

Userpilot

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. They must know these things to offer the best services.

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Look no further.

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Navigating the future financial landscape

UX Planet

A broad survey of finance app users reveals a 50% dissatisfaction rate with current tools Problem Impact The absence of robust finance tools causes stress, hindering savings and economic growth. The finance management app could increase user satisfaction by 35% through customization. Clean and intuitive user interface.