The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. A case study on how transparency and ethical decision-making restored customer confidence and reduced churn. Whats Inside the Full Article?

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Product Innovation Educators

FEBRUARY 3, 2025

Analyzing the Milkshake Case Study The milkshake story illustrates how JTBD helps us understand existing products. The Snickers vs. Milky Way Case Study Another interesting JTBD example comes from Chris Spiek, who shared it in episode 057 of this podcast. They decided to keep both brands and reframe their marketing.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Product Talk

APRIL 10, 2019

Some are brand new to discovery , others are already far along in their journey. Today, I want to share a case study with you about one of those bright spot teams. The post Taking Continuous Discovery to the Next Level at SEEK [Case Study] appeared first on Product Talk.

Product Research 165

Product Research User Testing Data Visualization Reporting Tools 165

The Product Coalition

AUGUST 17, 2021

Our customers wanted to be able to easily see which categories or brands are being promoted by what campaigns, ad sets, and ads. The solution Thanks to the prototype in Google Data Studio, I knew that our core user persona (ad buyer) wants to view which campaigns sell what product categories and brands. Thanks for reading!

Feedback Software 158

Feedback Software Analytic Tools Reporting Tools Research Software 158

Amplitude

SEPTEMBER 21, 2020

In this case, you need to improve awareness of the value of your paid features. Case Study: 8x8’s Jitsi.org. To convert more users, the coffee app team could experiment on whether promoting the most popular menu items at the top of the browsing interface leads to more completed cases. Case Study: MINDBODY.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

UX Planet

APRIL 7, 2024

Background With 19k Twitch followers, 8k+ Instagram followers, and partnerships with countless high-profile brands, DJ Lani Love is a prolific DJ with a vast following across the world. I learned that she wanted to attract more deals with luxury brands, particularly in fashion.

UX 115

UX Branding Reference Feedback Software 115

Product Innovation Educators

FEBRUARY 24, 2025

Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. This demonstrates how innovative product development can create value for multiple stakeholders while addressing larger industry challenges.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Mind the Product

MAY 6, 2020

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. The Approach.

User Testing 119

User Testing Data Visualization Product Research Research Software 119

Userpilot

OCTOBER 28, 2024

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! Click here to read the full case study about The Room.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Alchemer Mobile

JULY 15, 2020

From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior.

User Testing 241

User Testing Customer Experience Customer Feedback Enterprise 241

UX Planet

MAY 29, 2024

Here is a case study from IKEA: IKEA's home page Users are able to filter furniture based on both product type and room where it it will be placed. Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room.

Information 98

Information Branding Positioning Research Software 98

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. and are looking to expand from Japan to the U.S.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Amplitude

AUGUST 7, 2024

Explore digital transformation case studies through the lens of three successful brands—Walmart, Ford, and Anheuser-Busch InBev.

Branding 52

Branding 52

Amplitude

AUGUST 7, 2024

Explore digital transformation case studies through the lens of three successful brands—Walmart, Ford, and Anheuser-Busch InBev.

Branding 52

Branding 52

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

MARCH 5, 2021

Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. This article will discuss the benefits of switching to a paid trial and go over when it applies to certain business cases. Paid trials work best in the Surfer and Ahrefs case studies mentioned above.

User Testing 98

User Testing Data Visualization Customer Experience Product Research 98

The Product Coalition

MARCH 1, 2022

With so many brands not taking advantage of customer feedback to boost sales , it’s possible the benefits of such an approach aren’t well understood. It will build trust in your product and brand Very few products rely on a single purchase alone. So let’s do something about that. the cheerleaders we mentioned earlier?—?can

Feedback Software 152

Feedback Software Customer Feedback User Testing Data Visualization 152

Product Innovation Educators

JULY 18, 2022

Insights for product managers from a case study with an electric vehicle gamechanger. 30:43] How did you decide to create technology that enhances the way batteries are created, rather than creating brand new batteries? Insights for product managers from a case study with an electric vehicle gamechanger.

Research Software 284

Research Software Feedback Software User Testing Marketing 284

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%).

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

OCTOBER 16, 2019

They will be time-pressed, but at this price point, decision making will often be swift and they will be less worried about your brand equity (or lack of it) at this stage. At this price point, social proof will be important (in the guise of logos, case studies and testimonials). Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

OCTOBER 13, 2020

Case study: Resolution Bot. Automating the resolution of those questions helps companies to scale their support – operating online might mean you can sell to anyone in the world, but you better be able to support all those people if you want to retain your brand. Achieving this balance in practice requires a lot of work.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Product Innovation Educators

MARCH 4, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

UX Planet

DECEMBER 6, 2024

Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Enhancing personalization Well, AI-powered tools are actively unlocking new levels of personalization in UX, helping brands connect more deeply with users. And, believe us, it is.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

Mind the Product

AUGUST 16, 2018

The result was enduring products, companies and brands. the principles of customer obsession through a case study — “Should Netflix send a free trial reminder to its customers at the end of their four-week trial?”. how “customer obsession” helped Netflix to create a highly personalized experience, and.

Customer Experience 159

Customer Experience User Testing Startups Branding 159

Product Talk

JANUARY 19, 2022

Second, in most workshops, students work on a case study. Case studies are a great way to simplify context, making it easier to understand and apply the lesson. Think of case studies as scaffolding for learning. Students get inundated with way too much information in a very short period of time. Tweet This.

Product Research 229

Product Research Workshop Weak Development Team Books 229

Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

freshtrax

MARCH 28, 2024

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.

Generative AI 59

Generative AI Branding Customer Experience Customer Feedback 59

freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

freshtrax

DECEMBER 23, 2024

In todays fast-changing digital landscape, where standing out is increasingly difficult, enhancing brand value is more crucial than ever. This case study highlights how btrax contributed to this innovative effort in the United States. The result is a stronger, globally connected brand experience. and Japanese teams.

Branding 52

Branding User Testing Customer Feedback Marketing 52

freshtrax

MAY 26, 2021

IKEA is now a well-known and respected brand in Japan like it is in other countries. Starbucks is known for its superior brand and business expansion strategy. Founded in 1971, the coffee brand now owns about 30,600 stores in over 76 countries all over the world. Starbuck Japan Localization Case Study – medium.

User Testing 131

User Testing Customer Feedback Customer Experience Product Research 131

Product Talk

MAY 3, 2023

If your product is brand new and you think you have no competitors, expand your understanding of competitors. When I sold my first course, I was planning to teach it using a flipped classroom model where I recorded videos of all of the instructional content and then used class time to apply the lesson to a case study.

User Testing 271

User Testing Product Research Testing Feedback Software 271

Mind the Product

JANUARY 30, 2020

Our Manchester conference will be the first to play host to our brand new stand – a one-stop-shop for all your Mind the Product questions. By content, we mean blog posts, case studies, podcasts and all of that good stuff! Do you have a case study in the making? ’, so let us be clear.

Workshop 32

Workshop Blog Leadership Framework 32

Userpilot

SEPTEMBER 9, 2024

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This increased their motivation and turned many into loyal brand advocates, driving word-of-mouth referrals for the business. Explore other Userpilot’s case studies.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Product Innovation Educators

FEBRUARY 3, 2025

Analyzing the Milkshake Case Study The milkshake story illustrates how JTBD helps us understand existing products. The Snickers vs. Milky Way Case Study Another interesting JTBD example comes from Chris Spiek, who shared it in episode 057 of this podcast. They decided to keep both brands and reframe their marketing.

User Testing 156

User Testing Product Research Research Software Customer Experience 156