Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

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Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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User Testing Reporting Tools Customer Experience User Friction 228

The Product Coalition

DECEMBER 29, 2021

This year I developed a new reading approach, in which I read several books in parallel, usually from different topics. Yes, there are four quotes instead of just one :) This book is my number one for this year, and I will defiantly read it a few more times as it changed the way I think about strategy. do yourself a favor and read it.

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Intercom, Inc.

MARCH 10, 2022

And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Great e-commerce experiences for customers are built on speedy responses, instantaneous gratification, and convenience – this is no easy feat to provide. Sense their frustration?

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Intercom, Inc.

NOVEMBER 25, 2021

For Dan Gingiss , at least, investing in your defense – the customer experience – is the smartest move you can make. He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover.

Customer Experience 206

Customer Experience User Friction Branding Books 206

Product Talk

APRIL 21, 2021

I recently read a book that really helped formulate some of my thoughts around this. And one of the principles from this book is to design with and not for. Design with your customers, design with your constituents, not for them. Why are we continuously engaging with our customers? It’s called Design Justice.

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Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

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Product Talk

NOVEMBER 22, 2023

These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. This is how we’ll evaluate which solutions will help us best create customer value in a way that drives business value. Below the opportunity space is the solution space. But this isn’t Agile. Nor is it continuous.

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Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.

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Product Talk

MAY 4, 2022

He also works with design and leadership on the medium-term strategic space, helping decide and define future initiatives that will unlock value for their customers and prospects. This can create a false sense of familiarity, so Steve says they need to be intentional to avoid making assumptions about their users. Tweet This.

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The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

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User Friction Customer Experience User Testing Customer Feedback 128

Roman Pichler

DECEMBER 7, 2021

Such a product is also referred to as a painkiller , as it addresses a problem or pain point. But no matter how a product is classified, it must create value for its users—or it is doomed. The first three factors were—as far as I know—originally suggested by Tim Brown in his book Change by Design.

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Userpilot

AUGUST 22, 2024

She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. The book offers actionable, step-by-step strategies based on insights from over 50 GTM experts from leading companies like Hubspot, Miro, and Figma.

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Books User Testing Analytic Tools Feedback Software 88

Userpilot

AUGUST 30, 2024

According to Gartner , companies that properly use customer journey maps are twice as likely to outperform their competitors that don’t. But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for. Creating user personas.

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

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Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. Prioritize features based on what your customers need.

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The Product Coalition

MARCH 3, 2023

Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth. It’s all the above simultaneously.

Customer Experience 133

Customer Experience Customer Feedback User Testing User Friction 133

Intercom, Inc.

FEBRUARY 16, 2021

Book 15 minutes in your calendar every day for a short spell of productive procrastination and spend it browsing and saving the work of designers and artists that you admire. Uber customers’ most significant pain point is the wait, and this is where the rationale behind their design comes into play.

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Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how! Let’s dive right in!

Data Visualization 89

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Product Talk

SEPTEMBER 6, 2023

Teresa is particularly well known for her contributions to the field of product discovery , and also, she is the author of the great book, Continuous Discovery Habits , which came out recently. It’s just, how do we make better decisions about what to build, and include the customer in the process? It’s not a new idea.

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Product Research User Testing Research Software Feedback Software 273

Userpilot

MAY 28, 2024

We’ll highlight her influential book, which has inspired product teams worldwide. She promotes a structured, sustainable approach to continuous discovery, enabling product teams to integrate customer feedback into their daily decision-making processes. You can buy the book here. Who is Teresa Torres?

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Data Visualization Product Research Books Feedback Software 77

Product Talk

OCTOBER 10, 2018

It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. We need to all work from the same starting point. Tweet This. Tweet This.

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Intercom, Inc.

JULY 13, 2021

In a recent survey, our team let us know design career paths and advancement were pain points. Invision’s Design Team Maturity Report and the book Org Design for Design Orgs also grounded us with visions of what healthy, high-performing teams can do. Invent the future of interaction design.

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Userpilot

MARCH 15, 2024

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. User emotions.

Data Visualization 85

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The Product Coalition

NOVEMBER 11, 2021

You listen to customers, get their requirements, build Products to address the requirement! You are not discovering the pain points of one entity. Every month you talk to many customers, many users. Customer A wants an On-Prem solution. Customer B wants an extra customized solution.

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Intercom, Inc.

AUGUST 15, 2019

But if these design leaders can seize the opportunity of having a seat at the table, they can assemble an interdisciplinary team that solves real customer problems, proves their worth, and ultimately changes the future of the company and the products it delivers. Here are five quick takeaways: You must establish deep empathy for the customer.

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Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 90

Data Visualization User Testing Customer Experience Customer Feedback 90

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important? How to create it?

Customer Experience 91

Customer Experience User Testing Research Software Analytic Tools 91

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Finding conversations Now you know everything about talking to your customers. Go to crypto meetups!

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User Testing Customer Feedback Customer Experience Product Research 123

Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs. said “Never.”

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Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

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Userpilot

MAY 27, 2024

A customer pulse survey is a brief check-in that can help you identify and address the in-the-moment needs of your customers. In this article, we will examine what a customer pulse survey is, how it can benefit you, the right time to send it, and best practices for creating pulse surveys. Opt for the right survey tool.

Customer Feedback 93

Customer Feedback User Testing Feedback Software Customer Experience 93

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.

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Userpilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. TL;DR Meagan Glenn, Senior Program Manager (Success and Product) at Lavender, shares valuable insights on leveraging customer feedback in an interview with Userpilot. Customer feedback should come in daily from various sources.

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Userpilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Data Visualization 91

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Userpilot

OCTOBER 28, 2024

Start by creating onboarding flows that are as unique as your users. Focus your attention on their pain points , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Finally, recreate the relevant path for new users. The best way to do this is via segmentation.

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Userpilot

JUNE 4, 2024

Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.

Data Visualization 85

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