Books Product Goals Vision 
Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.
Roman Pichler
AUGUST 17, 2021
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.
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Roman Pichler
DECEMBER 1, 2020
It’s worthwhile to note that OKRs were originally invented by Andy Grove at Intel in the 1970ies to facilitate “ excellent execution ,” that is, to help people set hard, measurable goals and to be able to clearly determine if these have been met. Goals in Product Management. Capturing Product-related Goals as OKRs.
Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.
Roman Pichler
AUGUST 17, 2021
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.
Folding Burritos
DECEMBER 4, 2019
We need to know what we’re trying to achieve (our target goals), but also what we want to maintain (our health goals, borrowing from Christina Wodtke’s terminology in her excellent book on OKRs). Then, any piece of work needs to be tied to a goal. Do we want to work on multiple product goals at once?
Roman Pichler
SEPTEMBER 11, 2023
Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals.
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