Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. They were seeking an initial $600,000 in funding.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

User Testing 136

User Testing Research Software User Friction Customer Experience 136

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. But this kind of marketing has a low success rate. It’s all about context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Intercom, Inc.

DECEMBER 16, 2019

Sales and marketing leaders select a list of accounts that best align to your ideal customer profile, or your company’s most valuable buyers. Customer-centric approach to growing revenue. Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Book the demo! Let’s get to it!

Messaging 70

Messaging User Testing Research Software Analytic Tools 70

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. Prioritize features based on what your customers need.

User Testing 90

User Testing Customer Feedback Customer Experience User Friction 90

Mind the Product

JUNE 20, 2019

Even with very short cycles between discovery and delivery, it can take up to several months from identifying a user problem to the release of a potential solution to real users. At Xing the technology we use is predefined so I will focus business and user needs and how they are connected. Let’s start with the business.

Product Research 177

Product Research User Testing Customer Experience Research Software 177

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 110

Feedback Software Analytic Tools Customer Feedback Customer Experience 110

Lenny Rachitsky

NOVEMBER 24, 2024

Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.

User Testing 116

User Testing Product Research Customer Feedback User Friction 116

Intercom, Inc.

FEBRUARY 6, 2019

We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences. It helped us set expectations about the “size” of a launch and made sure we were prioritizing the highest impact announcements rather than inundating our customers with updates. How big is the audience?

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how! Let’s dive right in!

Data Visualization 89

Data Visualization Customer Feedback User Testing Analytic Tools 89

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 90

Data Visualization User Testing Customer Experience Customer Feedback 90

Product Talk

SEPTEMBER 13, 2017

While alumni associations (our customers) loved our product, alumni (our end-users) did not. Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. There was only one problem.

Product Research 229

Product Research Research Software User Testing Data Visualization 229

Userpilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Data Visualization 91

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 91

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Data Visualization 95

Data Visualization Customer Feedback Customer Experience Analytic Tools 95

Userpilot

MARCH 15, 2024

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. User emotions.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Data Visualization 84

Data Visualization Customer Feedback Analytic Tools Feedback Software 84

Userpilot

MAY 21, 2023

Nowadays, it’s not enough for SaaS companies to provide their users with the necessary features and services and help them out when they have questions. TL;DR Proactive help is when you find and address potential customer issues before they even arise. Here are some ways you can be proactive in your customer support: 1.

Feedback Software 82

Feedback Software User Friction User Testing Customer Experience 82

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important? How to create it?

Customer Experience 91

Customer Experience User Testing Research Software Data Visualization 91

Userpilot

JULY 27, 2024

Wondering how data-driven customer segmentation can help your SaaS product grow? You will also see different examples of user segments and learn how to implement your segmentation strategies with Userpilot to improve customer engagement. You can then use the data to personalize the onboarding process for various user personas.

Data Visualization 94

Data Visualization Analytic Tools Customer Feedback Feedback Software 94

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. You will learn about different types of customer needs and how to identify them.

Data Visualization 87

Data Visualization User Testing Customer Feedback Analytic Tools 87

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.

Customer Experience 75

Customer Experience Customer Feedback Product Research User Friction 75

Userpilot

OCTOBER 28, 2024

Start by creating onboarding flows that are as unique as your users. Focus your attention on their pain points , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Finally, recreate the relevant path for new users. The best way to do this is via segmentation.

User Testing 87

User Testing Customer Feedback Customer Experience Onboarding KPIs 87

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 146

User Testing Product Research Product Marketing Customer Experience 146

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 87

Feedback Software Analytic Tools User Testing Customer Feedback 87

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 94

Analytic Tools Research Software Feedback Software Customer Experience 94

Userpilot

MARCH 29, 2024

Looking for practical customer journey analytics examples to inspire your own strategy? This guide discusses how customer journey analytics can help you understand customer interactions with your business. Create customer journey maps to outline the challenges and expectations of your customers. Book a demo !

Data Visualization 74

Data Visualization Analytic Tools Customer Feedback Customer Experience 74

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 88

Customer Satisfaction User Testing Customer Experience Data Visualization 88

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Book Userpilot demo! Let’s dive in.

Analytic Tools 82

Analytic Tools Feedback Software Research Software User Testing 82

Userpilot

AUGUST 6, 2024

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. TL;DR Customer engagement involves all interactions with customers along their journey.

Feedback Software 91

Feedback Software Analytic Tools Data Visualization Customer Feedback 91

Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. Book the demo to find out more!

Customer Experience 83

Customer Experience User Testing Customer Feedback Analytic Tools 83

Userpilot

FEBRUARY 25, 2024

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product.

Data Visualization 76

Data Visualization Analytic Tools Research Software User Friction 76

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 87

Analytic Tools Feedback Software Research Software User Testing 87

Userpilot

JUNE 21, 2024

Wondering how to deliver a positive user experience to your customers? From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers. TL;DR To offer a positive user experience, you first need to understand customer needs and pain points.

User Testing 96

User Testing Customer Experience Analytic Tools Research Software 96

Userpilot

JANUARY 15, 2024

TL;DR Empathy-driven design focuses on putting yourself in the user’s shoes and building solutions that cater to real user needs. Empathic design helps you: See the world through users’ eyes—understand their pain points and motivations. Identify user experience gaps and reduce friction.

User Testing 95

User Testing Customer Experience Data Visualization Research Software 95