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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Reduce your churn with a retention messaging strategy

Intercom, Inc.

It affects pretty much every metric that matters to your business. It increases your chance of virality, since users who stick around for a long time are more likely to share your product with others. Next, we’ve included half a dozen retention messages you can start sending right away. So, what’s inside?

Messaging 174
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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

Committing to continuous discovery means changing the way your product team operates. Your schedule may already be double-booked and you might already feel like there’s no room to add discovery to your workload. We hope that today’s Product in Practice will change your mind. The best way to begin is with small steps.

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From conversion to retention: industry experts on improving your onboarding

Intercom, Inc.

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.

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Announcing Series: Intercom’s powerful new visual campaign builder

Intercom, Inc.

Successful customer engagement depends on sending the right message, at the right time, and in the right place. Whether it’s onboarding a new customer with well-timed guidance or re-engaging a user at risk of churn by helping them find value, getting the sequence of messages right requires a powerful, intuitive orchestration tool.

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User Onboarding Metrics to Track Onboarding Success in SaaS

Userpilot

There’s a saying that in the modern world, ‘data is the new oil’ For any savvy product manager, onboarding metrics are some of the most valuable data you can get your hands on. Critically, user onboarding is not a ‘once and done’ activity. What is the user onboarding process?

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How to Optimize Your Product Metrics for Growth by Dan Olsen

Userpilot

According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value.