The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

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Userpilot

JULY 29, 2024

Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

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Product Innovation Educators

JULY 29, 2024

His early research involved a simple but powerful method: asking customers to compare products. A key principle of ODI is keeping customers focused on their problems, not potential solutions. This ensures that the research captures genuine needs rather than preconceived ideas about products. It’s been about 93.5%

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Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaS tools are applications that users can access through an internet connection.

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Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Roman Pichler

MARCH 14, 2017

This sounds like a text-book product management responsibility to me. The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. Product managers used to do the upfront market research, product planning, and requirements definition work.

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Product Innovation Educators

JUNE 29, 2020

He is the author of several books, including his latest, titled, How to Lead in Product Management. Why did you write this book to help product leaders? Over the last 15 years, the product community has changed for the better, benefiting from tools like scrum and agile, but the soft skills have received less attention.

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Intercom, Inc.

OCTOBER 15, 2020

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. We talk about his reasons for writing a book on this topic, his friendship with the late Clay Christensen, and get some further insight on his career so far. Are these all software?

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Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Product Innovation Educators

JANUARY 13, 2020

Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. 12:33] What marketing roles and resources can help us in our job?

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Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. The goal here is to sell more products in the market you already occupy and gain a larger market share.

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Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. You have to understand finance, technology, and customers. I map our platform’s value to customer needs and bridge the gap between the two. [13:10]

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Product Innovation Educators

AUGUST 5, 2019

When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. Another misunderstanding is thinking of VOC as any kind of market research. How can a product manager conduct VOC research?

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Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team. Book a Userpilot demo with our team to learn more!

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Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Then you can refine your help center resources and use them to provide proactive support and tailored solutions.

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Userpilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

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The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. What problem are you solving? (Do

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy.

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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Userpilot

DECEMBER 7, 2023

It will also guide you through uncovering and harnessing these insights in your SaaS business. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. To learn how this can help your business, book a demo today.

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Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. Teresa: Okay.

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Book a demo to learn more.

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Userpilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. One way to determine the willingness to pay is through market and competitor research. quality solutions.

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Userpilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Optimizing your marketing strategy to cut costs.

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Userpilot

MAY 1, 2024

Userpilot can help you monitor user behavior and collect qualitative feedback with in-app surveys. Book a demo now. User research methods to identify user requirements Analyzing user needs is an integral part of building a product that stands out from the crowd. Here are a few user research techniques that’ll come in handy: 1.

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Roman Pichler

OCTOBER 6, 2020

What architecture patterns and technologies may be used? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. How can the product be built?

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Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Userpilot is a product growth platform with advanced segmentation features. You can segment your customers based on their feedback responses as well as in-app behavior. Book the demo to find out more!

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Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

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