The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

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Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. Buy their new book Product Research Rules.

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Research Software User Testing Product Research Customer Experience 211

Roman Pichler

MARCH 14, 2017

This sounds like a text-book product management responsibility to me. Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

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The Product Guy

JULY 2, 2017

If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing. Who is the target audience/segment/customer? Which company should value the attributes you have to offer?).

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User Testing Product Research Customer Experience Analytic Tools 295

Product Innovation Educators

DECEMBER 18, 2023

To do that, we are joined by one of the co-authors of the new book The Heart of Innovation: A Field Guide for Navigating to Authentic Demand. How did that impact what the book addresses? Many of the ideas in the book came from my work and the work of my business partner, Matt Chanoff. It actually becomes part of the world.

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Product Innovation Educators

JULY 29, 2024

For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. Useful links: Check out Tony’s book The Statue in the Stone Get a free ebook: JOBS TO BE DONE: Theory to Practice Watch Tony’s video What is Jobs-to-be-Done?

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Product Innovation Educators

NOVEMBER 12, 2018

My guest is co-author of the new book, Leading Transformation, was also the Executive Director of Lowe’s Innovation Labs, and is now the CEO and co-founder of Uncommon Partners. I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] personal transformation.

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Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. I love to use the example from the book Ender’s Game. Joining us is Rick Kelly, who is the CPO at Fuel Cycle. Click here to download the Action Guide.

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Mind the Product

MARCH 20, 2020

Using a graph from her best-selling book Escaping the Build Trap , Melisa shows how product work can be divided into three skill sets: Tactical. Start today, by analysing all the information available – customer and user research, market research, and user data. Operational. Preparing for the C-Suite.

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User Testing Product Research Customer Feedback Customer Experience 253

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%). “Business leaders saved an average of $300,000 in 2019 from their chatbots” The lede?

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Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

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Intercom, Inc.

OCTOBER 15, 2020

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. We talk about his reasons for writing a book on this topic, his friendship with the late Clay Christensen, and get some further insight on his career so far. The approach for customers is almost always the same.

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Product Innovation Educators

AUGUST 5, 2019

When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. Another misunderstanding is thinking of VOC as any kind of market research. His name is Gerry Katz. His name is Gerry Katz.

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Product Innovation Educators

NOVEMBER 2, 2020

It reflects relevant practices, tools, processes, and concepts that the best organizations use based on the most credible research and the deep knowledge of expert practitioners. It has only been in the last few years that we’ve had the body of knowledge represented in a single book. Market Research.

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Product Innovation Educators

DECEMBER 7, 2020

He uses his years of experience in marketing research and promotions to help organizations launch and position better products, including at Kraft Foods, Wild Planet Toys, Pepsi, Sprint, Target, Pinkberry, and many others. . Rob’s book Everyday Americans —see Rob’s website for more info when the book becomes available.

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Product Innovation Educators

DECEMBER 12, 2022

He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. He is currently working on a new book project, co-authoring Aligned: Stakeholder Management for Product Leaders. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.

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Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. Communication theorist and sociologist Everett M Rogers elegantly defined the audience adoption at various stages of a new product’s lifecycle in his book “Diffusion of Innovations”: Innovators. Product Management Takeaway. Early Adopters. Early Majority. Late Majority.

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Product Innovation Educators

FEBRUARY 22, 2021

They document the process Amazon uses to create successful products in a book titled Working Backwards:?Insights, We use those advancements to invent new things, like scanning and storing every book in the world. [7:47] They document the process Amazon uses to create successful products in a book titled Working Backwards:?Insights,

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Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Book a demo to get started today!

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Intercom, Inc.

JUNE 30, 2022

What happened was that I obsessively tried to find all the academic literature and books written on forms, and to this day, I have one small bookshelf in my office, which is pretty much everything I could find. One of my favorite books on survey design actually has the world questionnaire in the title. Oppenheim’s book.

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Userpilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. Book the demo to see how Userpilot can help your product and marketing teams drive product success!

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Product Research User Testing Research Software Feedback Software 104

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

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Sachin Rekhi

JANUARY 11, 2025

He ultimately captured his decades of lessons learned on strategy in his popular book, Playing to Win. At P&G, for example, they invest heavily in new consumer-research methodologies in an effort to lead the industry with real in-house consumer and market research capability.

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freshtrax

JANUARY 29, 2021

Her book, The Life-Changing Magic of Tidying Up , is more than just about cleaning and organizing your belongings; it’s also about being intentional in how you choose to live and think. Although we no longer have a “workplace,” in the era of Work From Home (WFH), her book couldn’t have happened at a better time.

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Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. What is competitive analysis?

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Userpilot

MARCH 9, 2025

Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation. Here’s how: Stay updated on industry trends: Conduct market research to keep learning about what’s new in your space. Looking to conduct customer research to build better products?

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Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Book the demo! What are market gaps?

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Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

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Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

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Product Research Data Visualization User Testing Research Software 104

Userpilot

AUGUST 30, 2024

Book the demo to find out how! Perform market research Market research focuses on the landscape in which you’re building the product: the customers, the competitors, and the economic climate. Companies usually conduct it when launching new products or expanding into new markets. Market demand.

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Intercom, Inc.

DECEMBER 18, 2019

. “It’s our great privilege to help tell the Intercom story, to bring you the personal stories of the wonderful people behind our product” We also published five guides, covering every aspect of buying a live chat tool and how to implement it for sales and marketing. Finding time to think. John Collins, Director of Content.

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Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Book the demo! Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

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Data Visualization Product Research User Testing Research Software 105

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. To learn more about how to level up your Product Management game, check out our book too! However at Stripe, Product Ops’ primary focus is on providing value for the user.

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Userpilot

AUGUST 29, 2023

TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.

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User Testing Product Research Data Visualization Research Software 105

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Book a demo now. It paints a clear picture of what you want to achieve with the product.

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Roman Pichler

OCTOBER 6, 2020

This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market.

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Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. from the book “Crossing The Chasm”, by Geoffrey A. Then we booked a meeting room for the whole day and stocked up on Red Bull and coffee.

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