Starter KPIs for B2B/Enterprise
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Vaguely like be asked by a stranger what books they would enjoy: hard to guess unless I know their preferences. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs?
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