Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. Including the roadmap seems like a detail, but it’s key to making sure your messaging sticks and, ideally, increases in relevance as more features get shipped. A story that includes all the key messages that you derived from your roadmap.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Intercom, Inc.

SEPTEMBER 15, 2020

Successful customer engagement depends on sending the right message, at the right time, and in the right place. Whether it’s onboarding a new customer with well-timed guidance or re-engaging a user at risk of churn by helping them find value, getting the sequence of messages right requires a powerful, intuitive orchestration tool.

Data Visualization 231

Data Visualization Research Software Reporting Tools Customer Communications 231

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Customer Experience Feedback Software Data Visualization 98

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Book the demo! What is a message map?

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Alchemer Mobile

JUNE 11, 2019

If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. When you introduce changes to your app, you have the opportunity to message this as a response to customer feedback. In-app messaging turns your app into a communication channel. Delta’s booking experience is a fantastic example of intuitive UI.

Feedback Software 180

Feedback Software Travel Airlines Customer Experience 180

Product Innovation Educators

FEBRUARY 1, 2021

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. We visualize those messages so that audiences will consume them far more often and voraciously. [8:13]

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Intercom, Inc.

MARCH 16, 2018

He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. He sent the following message to non-users on day three: “If no one is using your product, who cares how clean your code is?”

Analytic Tools 219

Analytic Tools Customer Experience Data Visualization User Testing 219

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Product Talk

NOVEMBER 8, 2023

I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery.

Product Research 261

Product Research Research Software Books Analytic Tools 261

Intercom, Inc.

APRIL 24, 2018

This gave us great insight into the things people were trying to do, like booking meetings, getting on video calls, sharing announcements and helping customers sign up or make a purchase. So you can do things like have people sign up to your app, book a meeting or take a payment, right there inside the Messenger. Why did this happen?

Customer Experience 223

Customer Experience Customer Communications Outbound Customer Feedback 223

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 260

Research Software Feedback Software User Testing Customer Experience 260

Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Before this, we’d invested a lot of time in features like article suggestions. Or so we thought.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand !

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Userpilot

OCTOBER 20, 2024

Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. For quizzes specific to a brand, users can win rewards by answering three questions correctly. Celebrate with fun visuals or messages when milestones are reached. Source: CRED.

Onboarding KPIs 102

Onboarding KPIs Customer Experience User Testing Customer Feedback 102

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Intercom, Inc.

AUGUST 12, 2021

Messaging, voice, video – companies should leverage all these different ways of interacting with Only then can they seamlessly escalate conversations from chat messages to phone calls or video calls, depending on what the person or the situation requires. At Intercom, we use the term conversation to describe our messaging tickets.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

DECEMBER 2, 2019

From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. There are a lot of different ways to interact with your visitors and customers using Intercom, and we know from your feedback that sometimes it could be hard to choose the most appropriate variety of message to use.

Outbound 38

Outbound Customer Experience Customer Feedback User Testing 38

Intercom, Inc.

AUGUST 20, 2020

Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

MARCH 30, 2025

If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. Best practices to avoid spamming and build real value with every message. Analytics and performance tracking. Cross-platform support.

Analytic Tools 66

Analytic Tools Data Visualization Onboarding KPIs User Testing 66

Product Innovation Educators

FEBRUARY 28, 2022

He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. Check out Donald Miller’s book Building a StoryBrand. ’s and Donald Miller’s book Marketing Made Simple. Check out J.J.’s

Framework 236

Framework Marketing Transportation Product Management 236

Product Innovation Educators

NOVEMBER 23, 2020

He compiled the timely lessons-learned in a new book, Stronger Through Adversity. 2:47] Tell us about the product journey of your newest book, Stronger Through Adversity. I decided to create a new book about how leaders are coping with adversity. He compiled the timely lessons-learned in a new book, Stronger Through Adversity.

Airlines 181

Airlines Product Management Product Manager Data Visualization 181

Roman Pichler

APRIL 5, 2022

The following list shares sample rules, which are based on my book How to Lead in Product Management : Always have cameras turned on in online meetings and mute yourself if you don’t speak. Do not engage in side-conversations and don’t answer messages on your electronic devices. Silence phones and other devices; disable notifications.

Weak Development Team 304

Weak Development Team Product Management Product Manager User Testing 304

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software 154

Research Software Feedback Software User Testing Product Research 154

Intercom, Inc.

MARCH 21, 2018

They can set new messages to be triggered based on a customer’s satisfaction level, or decide to put customers who are dissatisfied at the front of the queue. Want to learn more about how to build your brand and sell more products in a non-spammy way?

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Intercom, Inc.

MAY 16, 2018

In the new world of SaaS, marketing should be involved at every stage of the funnel, from the first point of contact (your website) to the decision to purchase (the page users enter their credit card information), as well as ongoing product education (docs, demos, messages and webinars). Marketing needs to help build a bridge to the future.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Mind the Product

SEPTEMBER 1, 2020

. * Building a story brand. Buy April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. . * Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

Positioning 161

Positioning Product Research Customer Experience Feedback Software 161

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Intercom, Inc.

AUGUST 22, 2019

You can also learn more about Jon and Intercom’s product design team, get free design resources and see open design roles in our brand new design website at intercom.design. I used to write books for IBM. She has a whole book about it called, appropriately enough, Content Design , and it’s just brilliant.

User Testing 209

User Testing Research Software Feedback Software Analytic Tools 209

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Roman Pichler

JANUARY 8, 2019

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? Such a map visualises the steps users take and any issues they encounter like waiting, delays, and errors (as I explain in more detail in my book Strategize ). Take Microsoft Office as an example.

Product Research 223

Product Research Customer Experience User Testing Analytic Tools 223

UX Planet

MARCH 3, 2025

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Conversion-Optimized CTAs: Strong, action-driven CTAs like Start Free Trial or Book a Demo guide users towardsign-up. Key Design Considerations: Personal Branding: Clients hire people, not just work.

Reporting Tools 57

Reporting Tools Magazine Software Review Customer Experience 57

Intercom, Inc.

MARCH 2, 2018

I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. Just set up a recurring automatic message to all your new signups (using a tool like Intercom , naturally ) with a link to your registration page. I wore many hats. As the function grew, I hired a team of product people.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

APRIL 22, 2021

As it turns out, he’s also quite the writer – since the last time we spoke , he has published not one but two books on engineering. With his latest book, Staff Engineer , Will is hoping to answer all of these questions. Since we last spoke to you, you’ve published not one but two books. What is a staff engineer?

Technical Review 274

Technical Review Leadership CTO Coach Weak Development Team 274