Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Innovation Educators

OCTOBER 19, 2020

Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator. SIMLE is an acronym for the five qualities that make a name great. 14:57] Kickoff Meeting.

Naming 307

Naming Branding Customer Experience Consulting 307

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Roman Pichler

NOVEMBER 3, 2020

In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. Identifying and addressing the key risks in the product strategy is best done iteratively, as I explain in more detail in my book Strategize.

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Userpilot

AUGUST 22, 2024

She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. The book offers actionable, step-by-step strategies based on insights from over 50 GTM experts from leading companies like Hubspot, Miro, and Figma.

Books 105

Books User Testing Analytic Tools Feedback Software 105

Roman Pichler

SEPTEMBER 2, 2020

I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product.

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Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Build collaborative relationships across the organization 4.

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Reporting Tools Feedback Software Customer Feedback Technical Review 179

Product Innovation Educators

APRIL 15, 2024

His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. I think you ought to write a book about it.” ” The ability craft a story and influence others at scale through a book was a great piece of advice and something I had never thought about before. [5:48]

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Userpilot

OCTOBER 19, 2024

Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel. Why it’s worth considering : Qualaroo is particularly effective for gathering real-time insights from users while they are interacting with your brand, no matter the channel.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Pivot entails changing the strategy, for example, writing a book on healthy eating rather than developing an app to build on the example used earlier.

Product Strategy 339

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Product Innovation Educators

JANUARY 15, 2024

A 10-week partnership starts with a kickoff with the brand partner. At the midpoint, we meet with the brand partner to make sure we’re solving the right problem. What makes us unique at SCADpro is the brand partners evolve with us all the way through the journey. Joining us is Paul Stonick, the Vice President of SCADpro.

User Testing 284

User Testing Product Research Customer Experience Research Software 284

Product Innovation Educators

APRIL 10, 2023

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”

User Testing 247

User Testing Healthcare Product Research Artificial Inteligence 247

Product Innovation Educators

DECEMBER 6, 2021

He is Howard Tiersky, author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. Some people think only digitally native companies like Facebook or Google do well at digital transformation, but there are many legacy brands, born before the digital world, that have digitally transformed.

Customer Experience 257

Customer Experience User Testing User Friction Research Software 257

Product Innovation Educators

JUNE 15, 2020

So, when I discovered a new beauty brand that is in the formation process, I was excited to talk with its founder, Ginger King. Her first product under her own brand, FanLoveBeauty, is a lip balm. 27:06] How do you implement the brand concept of creating products for people with specific needs?

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. So, how can product managers proactively build and protect trust in their products? Actionable strategies to integrate trust into your product strategy.

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Differentiation Roadmap Technical Review Article 150

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. How will it differ from competing offerings?

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The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Talk

SEPTEMBER 13, 2023

One of the ways Hemnet encourages learning is through an article club—like a book club, but focused on sharing and discussing articles, YouTube talks, and podcasts—and Niklas’s developer colleague had shared a talk by Teresa on the opportunity solution tree. Teresa released her book, which they made mandatory reading for all their UXers.

Product Research 310

Product Research User Testing Research Software Feedback Software 310

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design.

Analytic Tools 356

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Roman Pichler

MAY 13, 2024

Additionally, note that for brand new products and larger product updates, you will benefit from practising a second type of strategy work, which I call time-boxed strategizing, see my article A Brief Guide to Product Strategizing. [4] 4] I first introduced the elements shown in Figure 2 in my book Strategize , 2 nd ed. [5]

Customer Experience 294

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UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. In a world where customers can readily switch brands, all companies need to invest in customer relationships and the best way to do that is to shift to conversational relationships. They can drive key customer action, like booking demos and making purchases.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Product Innovation Educators

OCTOBER 10, 2022

Before moving to consulting, she was in brand management at Unilever, working with the Dove brand. 9:41] W hat impacts have you seen as a result of the Serial Innovators book? Before moving to consulting, she was in brand management at Unilever, working with the Dove brand.

User Testing 267

User Testing Product Research Research Software Workshop 267

Product Talk

DECEMBER 1, 2021

As Teresa shared in a previous post , she used continuous discovery to guide the traditionally waterfall process of writing a book (and has seen some impressive results). Because it’s a brand-new process, there’s a lot of ambiguity. Our first batch of ten emails got us four interview bookings right away! Tweet This.

Product Research 298

Product Research Research Software Feedback Software User Testing 298

Product Talk

NOVEMBER 8, 2023

I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery.

Product Research 265

Product Research Research Software Books Analytic Tools 265

Mind the Product

APRIL 7, 2020

A longtime consultant, author and teacher, we grabbed him for a chat focusing on some of the lessons contained in his fourth book, How to Lead in Product Management. Roman’s new book is How to Lead in Product Management. Patrick Lencioni’s book, The 5 Dysfunctions of a Team. Quote of the Episode. Talk to us.

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Feedback Software Leadership Product Research Technical Review 223

Product Talk

MAY 3, 2023

Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. If your product is brand new and you think you have no competitors, expand your understanding of competitors. This I agree with.

User Testing 271

User Testing Product Research Testing Feedback Software 271

Alchemer Mobile

NOVEMBER 12, 2020

consumer insights team’s book and create a large research hub to share data across departments. The brands that have been the most successful during these crazy times are the ones that have been the most flexible and quick to adapt to changing times. Bonus reading: 20 Top Product Management Books for 2021.

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Research Software Data Visualization Product Research Product Management 246

Product Innovation Educators

FEBRUARY 7, 2022

He also authored the American Bar Association’s book on IP titled The ABA Consumer Guide to Obtaining a Patent. Trademarks protect branding. [7:13] Check out Rich’s book, The ABA Consumer Guide to Obtaining a Patent. Trademarks protect branding. [7:13] Patents protect products. Copyright protects content.

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Artificial Inteligence Product Management Product Manager Differentiation 250

Roman Pichler

AUGUST 17, 2021

You can find more information about the product vision board above in my book Strategize and the article The Product Vision Board. There are, however, two exceptions to this rule: First, when you create a brand-new product and you cannot find a valid product strategy, you may want to consider adapting the product vision.

Vision 336

Vision Customer Experience User Testing Product Strategy 336

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. In today’s episode, we sat down with Elizabeth Dixon to chat about her book and how to design customer experiences that have a lasting impact.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Roman Pichler

DECEMBER 7, 2021

These may include generating revenue , reducing cost , increasing productivity , and strengthening the brand. The first three factors were—as far as I know—originally suggested by Tim Brown in his book Change by Design. The product therefore has to create enough business benefits to justify spending money on it.

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Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Roman Pichler

JUNE 1, 2020

To build such a stakeholder community, try the following techniques, which I discuss in more detail in my book How to Lead in Product Management : Bring people together and have joint workshops instead of holding separate conversations with the individual stakeholders, see also the section below. Engage the Stakeholders Early and Regularly.

Weak Development Team 335

Weak Development Team Product Research Customer Experience Workshop 335

Intercom, Inc.

FEBRUARY 25, 2021

In fact, in 2019, she literally wrote the book on it – Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand.

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