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How to Identify Customer Pain Points and Adress Them to Drive Product Growth

Userpilot

Understanding how to identify customer pain points and struggles is the cornerstone of creating a painless customer experience and a loyal customer base. The reason is simple – struggling customers hold the key to sustained product growth. There are different types of pain points.

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Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast

Product Talk

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. The product team at Going includes product management, product design, UX research, and a flight experts team.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.

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User Friction in SaaS: How to Identify and Reduce User Experience Friction to Win More Customers

Userpilot

User friction is anything that prevents users from getting things done and accomplishing their goals. Too much friction kills your relationships with customers and eventually results in churn. In this article, we’ll cover: What is user friction and how it can kill your relationship with customers?

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Lean UX author Jeff Gothelf on why design must have a seat at the table

Intercom, Inc.

But if these design leaders can seize the opportunity of having a seat at the table, they can assemble an interdisciplinary team that solves real customer problems, proves their worth, and ultimately changes the future of the company and the products it delivers. Here are five quick takeaways: You must establish deep empathy for the customer.

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How to Identify and Remove User Friction With Dead Click Tracking

Userpilot

One big driver could be UX issues : specific elements on a page might be blocking another button, your overall site design choices might be misleading, broken links could be repeatedly clicked in error, or links might be missing in their entirety. Dead clicks due to poor UX. Get it wrong, and you could see a mass user exodus.